Automotive User Interfaces and Interactive Vehicular Applications
Automotive User Interfaces and Interactive Vehicular Applications
Automotive User Interfaces and Interactive Vehicular Applications
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The Ethnographic (U)Turn:<br />
Local Experiences of Automobility<br />
A six country multi-method exploratory research study that faces<br />
the complexity <strong>and</strong> diversity of existing car experiences head on<br />
A turn away from the increasingly common assumption in corporate settings that<br />
ethnographic research is simply ‘talking to people’. As in classic ethnographies of the<br />
early 20 th century, this study employs an array of systematic qualitative & quantitative<br />
approaches, integrated to create multi-faceted portraits of lived experiences.<br />
Local Experiences of Automobility creates a design space for smart<br />
transportation futures that will be differently realized in various markets.<br />
Successful solutions must reckon with <strong>and</strong> adapt to 100+ years of locally realized<br />
infrastructures of roadways <strong>and</strong> traffic systems including legal ,regulatory, safety<br />
<strong>and</strong> surveillance systems, <strong>and</strong> deeply embedded local driving practices.<br />
Alex Zafiroglu, Tim Plowman, Jennifer Healey, David Graumann, Genevieve Bell, Philip Corriveau u<br />
Interactions & Experience Research
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