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Promoting youth entrepreneurship in Lagos, Nigeria - SNHU ...

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people and their accessibility and not by us<strong>in</strong>g trial and error. Surveys could be used to know theperception of young people on these types of services.The services providers should also learn how to improve their professional and technicalcompetence, especially <strong>in</strong> the areas of programme conception, design, implementation andevaluation so as to ga<strong>in</strong> the confidence of <strong>youth</strong>.2.7.4 Social and Cultural Barriers Attitude towards Youth Entrepreneurship:As cultural and social backgrounds <strong>in</strong>fluence an <strong>in</strong>dividuals‘ approach to life, they similarly<strong>in</strong>fluence entrepreneurial activity and enterprise culture. Enterprise culture is def<strong>in</strong>ed as ―set ofattitudes, values and beliefs operat<strong>in</strong>g with<strong>in</strong> a particular community or environment that lead toboth ‗enterpris<strong>in</strong>g‘ behavior and aspiration towards self-employment.‖ Gibb (1988). Researchershave long realized that cultural attitudes <strong>in</strong>fluence the entrepreneurial activities of a population, acountry, region or ethnic group and that the <strong>in</strong>teraction between culture and <strong>entrepreneurship</strong> isstronger <strong>in</strong> the case of some groups than it is <strong>in</strong> others. Thus cultural differences between nationsare <strong>in</strong>creas<strong>in</strong>gly understood as an important determ<strong>in</strong>ant of a nation‘s level of economic andentrepreneurial development. A cultural environment <strong>in</strong> which <strong>entrepreneurship</strong> is respected andvalued, and <strong>in</strong> which bus<strong>in</strong>ess failure is treated as a useful learn<strong>in</strong>g experience rather than asource of stigma, will generally be more conductive to <strong>entrepreneurship</strong>.<strong>Promot<strong>in</strong>g</strong> an enterprise culture amongst young people would demand f<strong>in</strong>d<strong>in</strong>g out theirlevel of awareness, attraction and <strong>in</strong>volvement with bus<strong>in</strong>ess and enterprise, <strong>in</strong> order to establish abenchmark of their current attitudes and behaviors with the subject topic. Promotion of crediblerole model could have an <strong>in</strong>fluence on young people‘s personal environment and could be used toencourage and motivate young people to engage <strong>in</strong> bus<strong>in</strong>esses. This could be by us<strong>in</strong>g someonewho has succeeded <strong>in</strong> bus<strong>in</strong>ess and with the help of media, could encourage parents to allow their31

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