Promoting youth entrepreneurship in Lagos, Nigeria - SNHU ...

• It is helps to determine the needs, desires, expectations and views of the people who willbe most affected by the project.• It is required to prepare an effective public consultation and information disclosure plan• It is needed to determine who, the population to survey for the socio-economic baselinestudies.• It helps the project sponsor needs to know who are its allies and its foes! Who will supportand oppose the project.• It helps determine who can facilitate the success of project and/or who can cause it to fail.There are two critical stakeholder categories for the project: the ultimate and direct beneficiaries.The ultimate beneficiaries are the youth who are unemployed and doesn‘t have means oflivelihood and existing youth entrepreneurs who need technical assistance to improve on theirbusiness management skills.The direct beneficiaries consist of three groups:1. The management and staff of Entrepreneurship Development Center and other localOrganizations (that are engaged in supporting youth entrepreneurship). Through direct technicalsupport, experience sharing, and the project facilitation of access to start up capita; and creation ofnew businesses, about 2 staff of EDC will also benefit from the project design skills used for thisproject. EDC have some great level of influence because the management will choose if I will beavailable for this project or not.2. Existing and emerging youth entrepreneurs will benefit through training, counseling andtechnical assistance focusing on business plan development (i.e. development of marketingstrategies, production/operational plan, organization and management, financial plan, customer54