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Value Co-Creation in Industrial Buyer-Seller Partnerships ... - Doria

Value Co-Creation in Industrial Buyer-Seller Partnerships ... - Doria

Value Co-Creation in Industrial Buyer-Seller Partnerships ... - Doria

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<strong>Seller</strong>’ s products and concepts, and the <strong>Buyer</strong> helps the <strong>Seller</strong> <strong>in</strong> improv<strong>in</strong>g and develop<strong>in</strong>gthe offer<strong>in</strong>g.There was also a decision made that the parties would review eng<strong>in</strong>e conditions reportstogether to ensure that the right service and ma<strong>in</strong>tenance measures would be taken.“ … we decided together with both companies to put <strong>in</strong> on the portal all the servicereports and technical reports, so if SR5 ever wanted to see when was the last overhauldone on one of the ships, he could go <strong>in</strong> and see BR4’s rid<strong>in</strong>g crew’s report with themeasurement records and everyth<strong>in</strong>g, which is very really critical for us to help themplan their ma<strong>in</strong>tenance, cause you can see, you can trend the ware on the components,we can help them plan for their next year’ s overhaul.”(Interview: <strong>Seller</strong> 4)A hot l<strong>in</strong>e for the <strong>Buyer</strong> ma<strong>in</strong>tenance team technical questions was set up <strong>in</strong> order to ensurefast response on urgent matters. There was also a decision taken that the <strong>Seller</strong> and the<strong>Buyer</strong> would review systems design for new build<strong>in</strong>gs together <strong>in</strong> the future. This would bedone <strong>in</strong> order to ensure that the best expertise would be used when assess<strong>in</strong>g the design ofthe sections of the ship that are related to the diesel eng<strong>in</strong>es.There was a decision made that the possibility of us<strong>in</strong>g the <strong>Seller</strong> shop-conditionedparts for scheduled overhaul would be <strong>in</strong>vestigated. The aim was to be able to make an<strong>in</strong>formed decision on whether to use only high quality standard components overhauled bythe <strong>Seller</strong> <strong>in</strong> the future.With regard to eng<strong>in</strong>e ma<strong>in</strong>tenance the <strong>Buyer</strong> has been participat<strong>in</strong>g <strong>in</strong> develop<strong>in</strong>g the<strong>Seller</strong>’ s automated condition based ma<strong>in</strong>tenance (MMS) concept. The MMS implies that the<strong>Seller</strong> monitors the eng<strong>in</strong>es on the vessels from the eng<strong>in</strong>e manufactur<strong>in</strong>g plant and makesrecommendations accord<strong>in</strong>g to real time data. The aim of MMS is to <strong>in</strong>crease safety andreliability, <strong>in</strong>crease overhaul <strong>in</strong>tervals, and make efficient use of parts based on condition. Itwas decided that the possibility for <strong>in</strong>troduc<strong>in</strong>g MMS to all the ships with the <strong>Seller</strong> eng<strong>in</strong>esbe <strong>in</strong>vestigated. There was also a decision to start develop<strong>in</strong>g a tool for analyz<strong>in</strong>g downtimefor the eng<strong>in</strong>es <strong>in</strong> order to be able to assess the benefits of MMS. From the <strong>Buyer</strong>’ s po<strong>in</strong>t ofview the MMS implies a shar<strong>in</strong>g of risk with the <strong>Seller</strong> – the <strong>Seller</strong> takes on some of theresponsibility of secur<strong>in</strong>g that the eng<strong>in</strong>es run without problems.Issues related to communicationClear def<strong>in</strong>itions of roles and responsibilities were def<strong>in</strong>ed <strong>in</strong> order to improvecommunication and <strong>in</strong>crease understand<strong>in</strong>g between the two organizations. A quarterlymeet<strong>in</strong>g for the <strong>Seller</strong> and the <strong>Buyer</strong> ma<strong>in</strong>tenance team with a standard agenda was159

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