Departmental Self Review - UCLA Academic Senate

$60,000$50,000$40,000$30,000TelefundraisingDirect MailTOTAL$20,000$10,000$02001 2002 2003 20042005 todateTelefundraising $18,853 $19,753 $16,315 $22,225 $36,820Direct Mail $17,495 $23,060 $37,215 $24,715 $11,460TOTAL $36,348 $42,813 $53,530 $46,940 $48,280Diagram 35) Strategies:a) Strategy #1: The Chironians are the fundraising arm of the UCLA School of NursingAlumni Association. There are 7 remaining members and they meet twice a year. Themission of the group is to raise money for the Dean’s discretionary fund through annualsolicitations; this is no longer the case. This group will need to be restructured into a“membership society” and open to all alumni.b) Strategy #2: It is important for all donors and alumni to understand the purpose behindthe annual fund. It is important for them not to perceive the fund as a “black hole”, butrather feel connected and understand some of the projects funded through the fund. Bycreating a brochure about the annual fund, with general description of research,scholarship, and capital projects, the donor will have the option to designate their giftfor one of these general areas, and fully understand the need for such funding. Thisbrochure will be included with either the spring or the end of the year solicitation letter.c) Strategy #3: Currently, the school’s annual solicitation letter is the same for all of itsalumni and friends. In order to make each group (alumni and friends) feel moreconnected, it is necessary to make each letter more personal. By grouping the mailinglist according to year of graduation from the school or “friends” of the school (non250