broadband strategies handbook.pdf - Khazar University

frameworks prepared to prevent, identify, and prosecute cybercrimes areneeded to ensure the safety of the Internet and ICTs.Privacy and Data ProtectionThre ats to privacy and data protection must be addressed to foster demandand promote broadband take-up. Legal and regulatory tools to address theseissues can help to build consumer trust and confidence, which are indispensablefor a full broadband experience. While consumer privacy and dataprotection are not novel subjects, broadband diffusion and technologyinnovation compound the potential risks associated with the collection, use,protection, retention, and disposal of a wide range of personal information.Increased data processing and storage capabilities, advances in online profiling,and the aggregation of online and offline information are allowing adiverse set of entities to gather, maintain, and share a wide array of consumerinformation and data.Consumers care about their privacy online. For example, when the socialnetworking service Facebook released new privacy controls in December2009, 35 percent of its 350 million users worldwide at the time chose to reviseand customize their account settings (United States, FTC 2010c, 28). Governmentsare also concerned with protecting their citizens from practicesthat may violate their privacy. The worldwide controversy regarding Google’sdata and image collection practices for its Street View, Maps, and Latitudeservices and the implications for data privacy highlights this point. Over20 countries around the world have launched investigations into Google’spractice of collecting photos and information to map Wi-Fi networks, reachingdifferent findings and leading to multiple remedies, including fines. 30The unprecedented ability to collect data, often without the knowledgeof the individual whose data are at issue (“the data subject”), poses new,broadband-specific challenges and opportunities linked to ensuring onlineprivacy and data protection. Issues such as cloud computing, online behavioraladvertising, web tracking, and location-based services may createadditional privacy risks, but may also provide tremendous benefits for consumersin the form of new products and services. However, increased collectionof personal data is not limited to businesses and the private sector.Governments also increasingly collect such data from their citizens as theyengage in e-government and other initiatives. Thus, to promote broadband,countries must set up frameworks that strike the appropriate balancebetween the benefits to citizens and consumers of new and innovativetechnologies and the risks such technologies may create to their privacy and134 Broadband Strategies Handbook