broadband strategies handbook.pdf - Khazar University

344Table B.3 Applications and Content Policies and ProceduresSector andprogramUndertakegovernmentleddemandaggregation,with governmentagencies asearly adoptersand innovatorsProvidee-governmentapplicationsPromoteadoption byindustryPromotecreation ofdigital contentSupply anddemandimpacts Description ExampleSupply:domesticbackbone,local accessDemand:accessDemand:attractionSupply:internationalconnectivity,local accessDemand:affordability,awarenessDemand:attractionIn many countries, pockets of broadband demandexist that are too small to obtain adequatebroadband service at favorable prices. By poolingthat demand together, a larger market can becreated, providing incentives for broadband operatorsto supply the market.Computerizing public information and providinge-government services through broadbandnetworks are essential. E-government encouragescitizens to subscribe to broadband services.Support for broadband-related industries increasesdemand for supply-side components, enhancinginfrastructure investment and helping tocreate long-term sustainable demand forbroadband services. Providing training andincentives for small and medium enterprises canhelp them to get broadband connected toimprove their productivity and widen their marketopportunities.Support for content creation relevant to localneeds and in national languages can help toattract people to use broadband.In Italy, an agency of the Ministry of Treasury hasaggregated government demand for broadband,leading to a sharp reduction in the prices paid(Battisti 2002).In Colombia, all municipalities have a website.Colombia is the first Latin American country toaccomplish this. The Colombian e-governmentportal is linked to some 3,000 websites, withinformation about 3,000 administrative processesof which 541 could be accomplished completelyonline as of December 2009. Citizen use ofe-government services doubled in 2009 to overhalf a million visits per month. aIn Vietnam, the government supports softwareparks by developing basic infrastructure andincubation and securing domestic and foreigninvestment for tenants. bThe Jordanian government has facilitated foreigninvestment in the digital creation industry. In 2009,chipmaker Intel announced an investment in twoJordanian digital content companies: Jeeran and