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Proceedings in pdf format. - Sociotechnical Systems Engineering ...

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is a wish of small bus<strong>in</strong>esses to be seen and noticed on theInternet (Netcraft Ltd 2006). In its turn, EUROSTATresearch data prove that <strong>in</strong> 2004 more than 82 % of touristaccommodations <strong>in</strong> 25 EU countries have their own homepages. The highest <strong>in</strong>dicators <strong>in</strong> the EU are <strong>in</strong> F<strong>in</strong>land(98.6 %), Denmark (97.1 %), Slovenia (97.1%), Sweden(96.5 %) and Austria (93.5 %). The lowest percentageswere recorded <strong>in</strong> Lithuania (59.2%) and Portugal (59.4%).In Latvia, it is 82.8 %. (European Communities Eurostat2005a). Accord<strong>in</strong>g to the op<strong>in</strong>ion of research authors thefigures are too high and do not reflect the real situation <strong>in</strong>the state <strong>in</strong> general. The reasons for such high figurescould be:• The ratio of Riga tourist accommodations isdom<strong>in</strong>eer<strong>in</strong>g <strong>in</strong> the figures of statistics. About 40 %of Latvian tourist accommodations are located <strong>in</strong>Riga (Central Statistical Bureau of Latvia 2004);• The official statistics does not record the smalltourist accommodations, for example, the CentralStatistical Bureau of Latvia <strong>in</strong> 2005 reports only 418tourist accommodations.As regards the means used to access the Internet, the e-Europe policy promotes the distribution of broadbandtechnologies that allow more <strong>in</strong><strong>format</strong>ion to be conveyedat faster speed compared to the traditional dial-up phoneconnection. Tak<strong>in</strong>g the EU-25 average, only 48.3 % oftourist accommodation enterprises used broadbandtechnologies compared to 52.1 % for the wider economy.Very high rates of broadband connection were shownby: Denmark 87.8%, Sweden 76.4 %, and F<strong>in</strong>land 74.9%. Slovakia reported the lowest rate -13.7%. Latvia -42.3%, which is less than <strong>in</strong> Estonia (69 %) and Lithuania(54.4 %) (European Communities 2005 a).METHODOLOGYTo characterise the situation and check-<strong>in</strong> practice, towhat extent the <strong>in</strong><strong>format</strong>ion on tourist accommodationplaces is accessible on the Internet and to what extent theowners of tourist accommodation places use e-mail as ameans of communication, the research was divided <strong>in</strong>totwo parts:• Four Latvian adm<strong>in</strong>istrative districts were chosen foranalysis of availability of home pages and e-mail oftourist accommodations;• Analysis of availability of home pages and e-mail <strong>in</strong>tourist accommodations registered <strong>in</strong> the database ofLatvian Rural Tourism Association “Lauku ceļotājs”(<strong>in</strong> English -”Countryside traveler”).In the first part of the research the objects of tourismaccommodations were chosen <strong>in</strong> four Latvian districtsrepresent<strong>in</strong>g all the Latvian regions:• Ventspils District (Kurzeme Region),• Jelgava District (Zemgal Region),• Ludza District (Latgale Region),• Cēsis District (Vidzeme Region)The selective method and data analysis were chosenas research methods relat<strong>in</strong>g to <strong>in</strong><strong>format</strong>ion on tourismaccommodation places <strong>in</strong> respective districts compiledby Ventspils, Jelgava, Ludza and Cēsis TourismIn<strong>format</strong>ion Offices (TIO).In<strong>format</strong>ion on Ludza District touristaccommodation places was obta<strong>in</strong>ed from LatgaleRegional Development Agency portalhttp://turisms.latgale.lv, on Ventspils from VentspilsTIO portal www.tourism.ventspils.lv, on Cesis Districtfrom par Cēsis TIO portal www.tourism.cesis.lv, onJelgava District from Jelgava TIO, as their home pagewas <strong>in</strong> a construction stage at that moment. Dur<strong>in</strong>g theresearch, we used the <strong>in</strong>terview method; we<strong>in</strong>terviewed 7 managers of respective <strong>in</strong><strong>format</strong>ioncentres and other tourism experts.In total, we made data analysis of 233 touristaccommodations <strong>in</strong> Ventspils, Jelgava, Ludza andCēsis Districts. We used Microsoft Excel programmefor the data analysis. Tent areas <strong>in</strong>dicated by TIC,were not analysed separately. The authors of thisresearch <strong>in</strong>cluded two tourist accommodations <strong>in</strong> thetotal number (<strong>in</strong> Ventspils District - 2) that offer theirservices only <strong>in</strong> the summer season.It should be noted that the total number of touristaccommodations <strong>in</strong> the regions may be bigger thanshown <strong>in</strong> databases of regional TIOs as several touristaccommodations operate without send<strong>in</strong>g <strong>in</strong><strong>format</strong>ionabout their existence to the regional TIOs and have notbeen registered <strong>in</strong> the database of Latvian TourismDevelopment Agency (LTDA) as service providers.This fact was found when check<strong>in</strong>g the <strong>in</strong><strong>format</strong>ionon the exist<strong>in</strong>g accommodations <strong>in</strong> the given districts<strong>in</strong> a popular Latvian <strong>in</strong>ternet enquiry portalwww.viss.lv, where one may search and f<strong>in</strong>d anynecessary <strong>in</strong><strong>format</strong>ion, <strong>in</strong>clud<strong>in</strong>g accommodations and<strong>in</strong> which companies and private persons may place andupdate <strong>in</strong><strong>format</strong>ion about their enterprises. Forexample, <strong>in</strong> the portal www.viss.lv we found additional<strong>in</strong><strong>format</strong>ion on 7 tourist accommodations <strong>in</strong> VentspilsDistrict; they were not <strong>in</strong>cluded <strong>in</strong> Ventspils TIOdatabase by the research time, we also found 5 touristaccommodations <strong>in</strong> Cēsis District and one <strong>in</strong> Ludzaand Jelgava Districts accord<strong>in</strong>gly that were notregistered.Some other gaps were also found when check<strong>in</strong>g theLatvian Tourism Development Agency’s portalwww.latviatourism.lv where the <strong>in</strong><strong>format</strong>ion onAnnual <strong>Proceed<strong>in</strong>gs</strong> of Vidzeme University College “ICTE <strong>in</strong> Regional Development”, 200696

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