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Proceedings in pdf format. - Sociotechnical Systems Engineering ...

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tourism accommodations (home pages and e-mails) didnot co<strong>in</strong>cide with the TIO <strong>in</strong><strong>format</strong>ion (e.g., <strong>in</strong> CēsisDistrict 3 accommodations do not mention home pagesthat are actually <strong>in</strong> the <strong>in</strong><strong>format</strong>ion database of the TIO).We may conclude from this that the latest <strong>in</strong><strong>format</strong>ion atthe disposal of the TIOs is processed very slowly to theLatvian Tourism Development Agency’s portalwww.latviatourism.lv; the fact that was also mentioned <strong>in</strong>the <strong>in</strong>terview by Latgale Region Tourism BureauManager L.Kondrāte.The second part of the research was devoted to theanalysis of Latvian Rural Tourism Association „Laukuceļotājs”, tourist accommodations who are associationcooperation partners. This methodology was chosen forseveral reasons:• The above mentioned association at present is thelargest professional tourism <strong>in</strong>dustry association <strong>in</strong>Latvia unit<strong>in</strong>g about 300 members and more than 400cooperation partners – lodg<strong>in</strong>gs <strong>in</strong> all regions ofLatvia;• Accommodations of the association comprise about40 % of the whole offer <strong>in</strong> Latvian rural tourism(represent<strong>in</strong>g figure about the state <strong>in</strong> general;• The association ma<strong>in</strong>ta<strong>in</strong>s a regularly updateddatabase on association partners– accommodationsand their offers (<strong>in</strong>cl. <strong>in</strong><strong>format</strong>ion on the availabilityof the Internet home pages and e-mails);• The association experts have had site visits to allaccommodations, so they may offer the latest andproven <strong>in</strong><strong>format</strong>ion;• The association accommodations are predom<strong>in</strong>antlyoutside the big cities and Riga, therefore they suit asan objective reflection of the situation <strong>in</strong> rural regionscompris<strong>in</strong>g the biggest part of the territory of Latvia;• The <strong>in</strong><strong>format</strong>ion on accommodation and their offer isalso available <strong>in</strong> the association’s publicly accessiblehome page www.celotajs.lv, hav<strong>in</strong>g detailed<strong>in</strong><strong>format</strong>ion about each accommodation site.The research was done <strong>in</strong> February – March 2006.Accord<strong>in</strong>g to the op<strong>in</strong>ion of the researchers, the tim<strong>in</strong>g isoptimal, as by this time the latest <strong>in</strong><strong>format</strong>ion onaccommodation possibilities for the new tourism seasonshould be updated. To a certa<strong>in</strong> extent the research depictsthe read<strong>in</strong>ess of accommodations for the summer seasonthat depend<strong>in</strong>g on suitable weather conditions may beg<strong>in</strong><strong>in</strong> the second half of May end cont<strong>in</strong>ue until the middle ofSeptember.ANALYSIS OF VENTSPILS, JELGAVA, LUDZA,AND CĒSIS DISTRICTS TOURISTACCOMMODATIONS HOME PAGES:ADDRESSES, OPERATION, AND AVAILABILITYIN FOREIGN LANGUAGESDur<strong>in</strong>g the research, all the 4 districts (Ventspils,Jelgava, Ludza and Cēsis) were checked.Tourist accommodations home pages <strong>in</strong>dicated <strong>in</strong>TIO home pages (altogether 77, see Table 3) to f<strong>in</strong>d outif they were really function<strong>in</strong>g (7 were not function<strong>in</strong>g;the biggest number of them- 5 were <strong>in</strong> Cēsis District,one home page <strong>in</strong> Jelgava and one <strong>in</strong> Ventspils District.Table 3. Number of tourist accommodations (as of01.02.2006.) and tourist accommodations with givenhome pages <strong>in</strong> Ludza, Ventspils, Jelgava and CēsisDistricts. Source: Ludza TIO, Ventspils TIO, CēsisTIO, Jelgava TIO 2006, home page <strong>in</strong>fo- authors’research as of 01.02.2006).All WEB % WEB notwork<strong>in</strong>gLudza City 1 - -Ludza District 18 3 16 -Ventspils City 34 7 1Ventspils District 53 24 36 -Cēsis City 13 7 -Cēsis District 89 23 29 5Jelgava City 4 4 1Jelgava District 21 6 40 -233 77 33 7Alongside accessibility of home pages, weevaluated their availability and operation <strong>in</strong> foreignlanguages. The conclusion is that entrepreneurs arereluctant and underestimate publication of <strong>in</strong><strong>format</strong>ion<strong>in</strong> foreign languages. On several home pages, theowners have <strong>in</strong>dicated symbols ENG, RUS, D(Ventspils District - 4, Cēsis District -3, JelgavaDistrict -2) mean<strong>in</strong>g that there should be <strong>in</strong><strong>format</strong>ion <strong>in</strong>these languages, yet it is not given there. However, itmay be noted as a positive aspect as it shows that theowners have considered it and trustful <strong>in</strong><strong>format</strong>ion willappear <strong>in</strong> the home pages by the beg<strong>in</strong>n<strong>in</strong>g of theactive tourism season.A similar picture may be seen <strong>in</strong> the portalwww.viss.lv, where the majority of the touristaccommodations <strong>in</strong> the four districts do not haveadditional <strong>in</strong><strong>format</strong>ion <strong>in</strong> any foreign language, someof them even have not renewed the price proposals.The most popular languages used <strong>in</strong> home pages ofthe tourist accommodations of the four districts areunder discussion that are available <strong>in</strong> district TIC homepages are given <strong>in</strong> Table 4.Table 4. Availability of In<strong>format</strong>ion <strong>in</strong> ForeignLanguages on Home Pages of Tourist accommodations<strong>in</strong> Ludza, Ventspils, Jelgava, Cēsis Districts (as of01.02.2006). Source: Authors’ research as of01.02.2006.Annual <strong>Proceed<strong>in</strong>gs</strong> of Vidzeme University College “ICTE <strong>in</strong> Regional Development”, 200697

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