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provider offering “more for the same amount of money”thus market share of each company reveals the choicemade by customers, and the weakest players graduallyleave the market, regulated market does not provideopportunity for any its player to receive “too” big marketshare that on its turn may cause situation when theweakest players are artificially retained in the marketthus hindering customers to choose freely the mostoptimum service provider.Selective and sometimes asymmetric influence ofregulatory function on market players confirm author’shypothesis on the regulatory environment as an essentialfactor influencing competition and competitiveness ofcompanies that cannot be qualified as a sub-dimension ofany of Porter’s five competitive forces in the competitiveforces model.Author’s study proves that Public Management Input– Output model can be applied for activity evaluation ofNational Regulatory Authority (PUC) inTelecommunication’s Industry.REFERENCEShttp://eurostat.cec.eu.int/, reviewed 16.02.2006Common Actions for Growth and Employment: TheCommunity Lisbon Programme, Communication fromthe Commission to the Council, Brussels, 2005,http://europa.eu.int/growthandjobs/pdf/COM2005_330_en.pdf; reviewed 16.02.2006.Porter, M. (1979) “How competitive forces shapestrategy”, Harvard Business Review, March/April 1979.Porter, M. (1980) “Competitive Strategy”, The FreePress, New York, 1980, 397 pp.Binde, J. Konkurences spēki mobilo telekomunikācijunozarē Latvijā 1995.-2005. gads // Vadības zinātne,Latvijas Universitātes raksti, submitted 28.02.2006Dictionary of business terms / Jack P. Friedman;contributing authors, Susanne S. Barnhill...[et al.]. 3rded., Barron's Educational Series, Inc., 2000, 768 pp.Niedrītis, J.Ē. Mārketings, Biznesa augstskola Turība,Rīga, 2001, 272 lpp.Porter, M.E. (2004) “Redefining Competition in HealthCare”, Harvard Business Review, June 2004.Levits, E. Par līdztiesību likuma un tiesas priekšā, undiskriminācijas aizliegumu. Par Satversmes 91.pantu ,"Latvijas Vēstnesis", 08.05.2003.;http://www.politika.lv/index.php?id=109968&lang=lv,reviewed 15.02.2005The Oxford Dictionary for the Business World// OxfordUniversity Press, 1993, 707 pp.Brussels, 21.05.2003, COM (2003) 270 final;http://europa.eu.int/eurlex/en/com/gpr/2003/com2003_0270en01.pdf, reviewed16.02.2006.Lewin, D. “The Impact of Regulation on InfrastructureInvestment”, Presentation in GSM Europe seminar,Brussels, 25.11.2003.Karnītis, E. No monopolu regulēšanas līdz konkurencei,„Kapitāls”, Aprīlis, 2002., 50.-54. lpp.SPRK 2004.gada publiskais pārskats„Latvijas Republikas elektronisko sakaru nozarespolitikas pamatnostādnes 2004. - 2008.gadam”,http://www.sprk.gov.lv/doc_upl/LR_sakaru_nozares_pamatnostadnes_04-08.doc, reviewed 15.02.2005Osborne, D., Gaebler, T. Reinventing Government: Howthe Entrepreneurial Spirit is Transforming the PublicSector. New York: Addison – Wesley Publishing Co,1992, 405 pp.Pollitt, C., Bouckaert, G. Public Management Reform: AComparative Analysis. New York: Oxford UniversityPress, 2000, 368 pp.Vanags, E., Vilka I., Pašvaldību darbība un attīstība,Latvijas Universitātes Akadēmiskais apgāds, Rīga, 2005,384 lpp.BIOGRAPHYJuris Binde is the Chairman of the Management Boardand CEO of the Latvia’s mobile telephone companyLatvijas Mobilais Telefons since 1992. He hadpreviously worked as the Director of the TechnologicalDepartment of the VEF Scientific Research Institute inRiga. Graduated with Dipl. Ing. in radio electronics fromthe Riga Politechnical Institute 1978 and has done postgraduateworks in Germany, Sweden and the UnitedStates (Columbia University). He is the author of 33scholarly publications and holds three patents. In 1993,he was awarded the Janis Linters Award for hiscontributions in the development of Latvia’stelecommunications sector, and in 2001, he was awardedthe Order of Three Stars, which is Latvia’s highestcivilian honor. Vice president of the Latvian Informationand Communication Technologies Association (LIKTA).Annual Proceedings of Vidzeme University College “ICTE in Regional Development”, 200686