© 2012 | amberTXT / BIS ISBN 978-605-88807-7-1

Fatih Aydoğdu
Transversal
Commons Tense & antihegemonial tactics
“The limits of my language…, the limits of my world ...” [1]
An art practice, which operates by means of individual criteria and frame
conditions, does not necessarily establish lasting (museal) merits, but
creates a proper aesthetics of communication. Categories of analysis,
tactical media, activist interventions react upon and/or influence the
current social conditions. Via its pragmatics, swift or uncomplicated media
produces a modality, which embraces the implementation of different
procedures – aesthetical, activist or partly theoretical ones.
The connotative level of the visual,
from the point of view of its contextual
reference and positioning in different
discursive meaning and association
realms, denotes the point where already
coded signs meet the depth of
the semantic code of a culture and
adopt additional, more active dimensions.
Here, there exists no pure objective
(denotative) – and least of all
natural – representation. Each visual
sign (in a specific language) connotates
a characteristic, a value or a conclusion,
which is present depending
on its connotating position as implication
or implicated meaning.
The fields of preferred concepts
hold social structures in the form of
meanings, practices and opinions:
the popular knowledge of social structures,
of how all practical concerns
function within this culture, of the
ranking of power and interest and of
the structures of legitimating, limitations
and determinations. Thus, the
chosen signs have to be related by
means of codes to the order of the
social life, to the economic, political
power and the ideology, in order to
make them readable. The term “reading”
does not merely point at the
capability to identify and decode a
[1]
Ludwig Wittgenstein: Tractatus logico-philosophicus
34