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chung and kim • is south korea in china’s orbit?<br />
These findings are also supported in part by the changes in the favorability<br />
score for China (see Figure 1). 25 In 2010, China’s favorability score was 4.50,<br />
but it dropped to 3.93 and 3.94 in 2011 and 2012, respectively. Due perhaps to<br />
the positive impact of the exchange of visits by Presidents Park and Xi, China’s<br />
favorability score increased to 4.24 in 2013 and 4.87 in 2014, reducing the gap<br />
with the scores for the United States. Around the time of President Xi’s visit in<br />
July 2014, China’s favorability score peaked at 5.13. 26<br />
Thanks to the new leaders’ proactive diplomacy, South Korean public<br />
perceptions of China have been quite positive since 2013. Compared with the<br />
prevailing sentiments in South Korean society in 2012, the change is rather<br />
10<br />
9<br />
8<br />
7<br />
FIGURE 1<br />
Country Favorability Scores<br />
Favorability score<br />
6<br />
5<br />
4<br />
3<br />
2<br />
1<br />
0<br />
Favorability of China<br />
Favorability of the United States<br />
2010 2011 2012 2013 May 2014 July 2014<br />
Year<br />
Source: Asan Institute for Policy Studies, Asan Annual Survey, 2010–13; and Asan Institute for Policy Studies,<br />
Asan Daily Poll, May 1–3, 2014, July 4–6, 2014.<br />
25 The favorability scores of China and the United States are measured on a scale of 0 to 10. When a<br />
person dislikes a country very much, he or she gives a score of 0. If a person likes a country very<br />
much, his or her favorability score for the country is 10. The scores are average figures of the sample.<br />
Calculations are based on the Asan Institute’s annual surveys as well as its daily polls in May and<br />
July 2014. While the primary focus here is South Koreans’ favorability scores for China, we have<br />
juxtaposed them with the favorability scores for the United States for the purpose of comparison.<br />
26 According to a recent survey conducted by the Chosun Daily in 2015, those who had favorable<br />
feelings toward China accounted for 23.1%, while the percentage of respondents with favorable<br />
feelings toward the United States was 54.2%. See “Gwangbok 70nyon gungmin euisik josa” [The<br />
National Opinion Survey in Commemoration of the 70th Year of Liberation], Chosun Daily,<br />
August 10, 2015.<br />
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