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Innovation Is Not for Innovation’s Sake<br />
POINTS TO REMEMBER<br />
» You are a key player in helping users make their way on the path to the future;<br />
always be considering how you can make good use of an innovative interaction or<br />
systems capability.<br />
» Also keep in mind, though, that introducing innovations to users can be treacherous<br />
and that innovations must clearly serve users’ needs, not your desire to introduce<br />
them.<br />
» The best innovations take work away from users.<br />
» Innovations must also serve the business goals, and your ability to introduce them<br />
will often be driven by business mandates. One of the most important roles of UX<br />
design is to balance user and business goals in innovation.<br />
» Always consider your power users; they will be the most eager adopters of<br />
innovations and will be hungry for them. But you must find ways to please them<br />
without alienating less tech-savvy users.<br />
» <strong>User</strong> tests don’t need to be formal and elaborate; quick hallway tests can provide<br />
you with a great deal of insight, and you can conduct them all through the design and<br />
building process.<br />
» When you can, conduct tests to simulate as closely as possible the context in which<br />
users will be making use of the product.<br />
» Testing with competitors’ products can provide great insight into new features to<br />
offer and those to avoid.<br />
» Make good use of hard data. Gather all the data you can by making use of every<br />
tool from site analytics to user reviews.
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