Practitioners-Guide-User-Experience-Design

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November 16, 2012, http://management.fortune.cnn.com/2012/11/16/jeff-bezos-amazon/. 4. Kurt Wagner, “Facebook Launches Redesigned Mobile App for iOS 7,” Mashable, September 18, 2013, http://mashable.com/2013/09/18/facebook-app-ios-7/. Chapter 5: Good UX Comes from Being Open to Input 1. John Donne, “Meditation XVII,” Devotions Upon Emergent Occasions (New York: Random House, 1999), 1103. 2. Steve Jobs, Commencement Address, Stanford University, June 12, 2005, text available at http://news.stanford.edu/news/2005/june15/jobs-061505.html. 3. Biomimicry Institute, “CAO and SKO <strong>Design</strong> Software,” http://www.asknature.org/product/99d6740a0a07a9d003480f1c414ee177. 4. John Maeda, The Laws of Simplicity (Boston: MIT Press, 2006), 70.
INDEX Page numbers of illustrations appear in italics. Agile, 149, 163 Airbnb, 46, 47–48 airports, UX design and, 91–92, 168–69 Android, 37, 55, 56, 60, 65, 68, 138, 171 Angeles, Michael, 98–99, 101 animation, 11, 58, 59, 60, 61, 78, 83–84, 89, 91, 126, 145, 155 Apple, 9, 32, 45, 50, 76, 166–67 App Store, 138 iPad, 31, 32, 34, 78, 155, 171 iPhone, 37–38, 46, 47, 53–54, 72, 118, 152 Newsstand, 155–56 Apple iOS, 61, 65, 68, 68, 89, 140, 145, 171 Mail app, 37–39, 38 UIAlertView notification, 59, 59–60 apps, 11, 12, 26–27, 40–41, 88, 127. See also specific apps author’s use of, for reference, 56–58, 57 failures, 117–18 reverse engineering, 58 standard vs. custom designs for, 58–61 web vs., design choice, 64–67, 67 back-end development, 3, 42, 49, 54, 62, 69, 148, 156–57, 162 Balsamiq Mockups, 98–99 Benyus, Janine, 168 Bezos, Jeff, 136 biomimicry, 168 Blue Apron, 121 Bootstrap (design framework), 60 Boston Globe, 66 Boxes and Arrows website, 97 brand elements, 75–78, 77, 107, 111, 153 Brichter, Loren, 14, 146 Brook, Jennifer, 153
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Also from General Assembly The Prac
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CONTENTS ALSO FROM GENERAL ASSEMBLY
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INTRODUCTION This is a great time t
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goals. And one of the most pressing
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YOU’RE NOT DESIGNING FOR YOU The
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A I think I spoke to it occasionall
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a user is through GPS. This app, wh
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I responded. “I care!” I tried
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WHAT IS UX, EXACTLY? That experienc
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GETTING TO KNOW YOUR USERS The prac
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content in the iPhone app according
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A Little Listening Goes a Long Way
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Sending Out Surveys Surveys aren’
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WSJ Live iPad app article continuat
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DESIGN FOR CORE USER’S NEEDS With
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PRIVILEGE THE USER’S TIME It’s
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users at the top of their feeds of
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you’ve completed is struck throug
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Seeing Through Users’ Eyes: POINT
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pager, a fax machine, and a persona
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advantage of CSS3 to increase respo
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UX designers are often not programm
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THE NEW SYSTEMS SMORGASBORD These d
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A tracing of the Spotify app. Objec
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make interactions familiar and acce
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AUGMENTED REALITY FOR FINGERNAILS N
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Trade-offs Both web and native tech
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Top: Desktop navigation module with
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Creativity Loves Constraints POINTS
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tools for bringing digital products
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make decisions with the tools or ut
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ehind the weather information. For
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GUIDING YOUR EVERY STEP It seems th
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DON’T BREAK A STORY’S SPELL Con
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personality and storytelling qualit
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A rough sketch visualizing an app
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User flows of the first time a user
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do note if one flow is part of a la
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Start with Quick and Dirty Minifram
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high-level decisions for the produc
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Full wireframe for a video website
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MAKING A DESIGN MOVE Prototyping is
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ig improvements over these others t
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STAKEHOLDERS AND THE SIXTH FINGER A
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A PICTURE IS WORTH A THOUSAND WORDS
Page 92 and 93: HOW DO YOU TELL SOMEONE THEY’VE M
Page 94 and 95: Chapter 4 INNOVATION IS NOT FOR INN
Page 96 and 97: TAKING WORK AWAY One of the few rel
Page 98 and 99: BUSINESS GOALS WILL OFTEN OVERSHADO
Page 100 and 101: A SMALLER USER BASE TENDS TO MAKE I
Page 102 and 103: SOMETIMES IT’S BETTER TO ASK FORG
Page 104 and 105: and open to changing or abandoning
Page 106 and 107: of twenty TV stations, shows, and g
Page 108 and 109: GRAB PEOPLE IN THE HALLWAY During m
Page 110 and 111: CLARIFYING YOUR PRIORITIES The resu
Page 112 and 113: TESTING THE COMPETITION Another gre
Page 114 and 115: RELEASE, FIX, RELEASE There is one
Page 116 and 117: Chapter 5 GOOD UX COMES FROM BEING
Page 118 and 119: YOU’RE NOT THE OWNER OF THE UX In
Page 120 and 121: course, this is just not the way th
Page 122 and 123: (Courtesy Shutterstock) Well, sure,
Page 124 and 125: pieces of images peeking out from t
Page 126 and 127: knowledge that data can have about
Page 128 and 129: Frequency vs. Importance: Give a se
Page 130 and 131: COLLABORATION GOES BOTH WAYS Always
Page 132 and 133: MAKING IT LEAN Fitting the parts of
Page 134 and 135: SEEK INSPIRATION EVERYWHERE Just as
Page 136 and 137: screen maps that show where gates a
Page 138 and 139: SHOW, DON’T TELL In the beginning
Page 140 and 141: POINTS TO REMEMBER Good UX Comes fr
Page 144 and 145: Bulwer-Lytton, Edward, 78 business
Page 146 and 147: size of user base and, 121-22 user
Page 148 and 149: Qu, Hong, 158 Rams, Dieter, 117-18
Page 150 and 151: UX design, 1-4, 62, 19, 33, 148, 16
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