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YOU’RE NOT THE OWNER OF THE UX<br />
In order to benefit optimally from collaboration, it’s important that you not think of UX<br />
design as a narrow, siloed skill set, or of yourself as being in a “UX bubble.” Even if you<br />
are a dedicated, specialist UX designer, you’ve got to be constantly interacting with the<br />
other members of the product team, sharing ideas, getting feedback, and solving problems.<br />
You shouldn’t think of yourself as “owning” the UX, because you want everyone on the<br />
team to feel dedicated to it and to appreciate what UX has to offer. You’re also not ever<br />
going to be the only one tasked with UX input. Gathering user data, for example, is not<br />
only the job of UX, but is usually done by the marketing people and the product manager<br />
as well. Even specialized engineers are involved in collecting usage data that can point<br />
toward trends in how and when a product is being used. You want to be able to tap into<br />
their data, and you want them to make use of yours.<br />
Being open when helping others on the team will greatly enhance your ability to<br />
shape good ideas and feedback. Over time, being collaborative can encourage others on<br />
the team to think of ways to contribute to your efforts, as well as make them more<br />
receptive to your ideas and appreciative of the value of UX. Empathy is important not<br />
only in regard to users, but also to all those you’re working with to make the product. The<br />
better a team member you are, the more effective you will be and the more you’ll find that<br />
your own creativity and problem solving are enhanced. So first in this chapter I want to<br />
discuss some of the ins and outs of collaborating with the team. Then I’ll discuss how a<br />
receptivity to outside input goes way beyond working with your team and testing with<br />
users. Sometimes the best UX ideas will come from entirely unexpected sources.