Practitioners-Guide-User-Experience-Design

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UX design, 1–4, 62, 19, 33, 148, 162, 165 author’s route to, 5 classic design mistake, 17–18 designer as storyteller, 73–112 innovations and, 4, 113–42 inspiration for, 165–70, 167 interface designs, 70–112 qualifications/education needed for, 50–51, 55–56, 68, 68, 69, 172–73 stakeholders and, 30–33 system capabilities and, 25, 42, 44–69 terms for practitioners, 2 tools for, fundamental, 85 users and, 10–13, 20–29, 33–42, 85 user testing and, 125–34 UX design team, 143–63, 173 collaboration and, 147–49, 160–61, 173 creativity and, 144–45 ownership and, 146–47 Venmo, 118, 119 Vinh, Khoi, 66 visual designer, 3, 55, 98, 109, 148, 149–54, 150, 151, 160–61, 162 Wall Street Journal (WSJ), 8, 22, 25, 27, 49, 62–63, 67, 75–77, 82, 107, 124, 143, 147 apps, 11–18, 15, 22–23, 24, 30–34, 51, 51–53, 52, 93, 94, 124, 144, 155 “sixth finger” anecdote, 106 Waterfall process, 163 Waze app, 80, 81, 82 web design, 55, 64–67, 67 wedding planning websites, 79 Willing, Jonathan, 145 Windows Phone, 60, 68 wireframes, 50, 58, 98–101, 99, 100, 112, 128, 148, 149, 153, 163 W3C standards, 50, 56, 69 Yahoo, 49, 76, 143–44 Finance, 23–24, 58–60, 76–80, 77, 143, 145 Weather, 76 Zuckerberg, Mark, 119
ABOUT THE AUTHOR Luke Miller is a user experience designer and researcher. He began his career in UX with the Wall Street Journal, and in the beginning of 2013 he moved on to help form the new Yahoo! mobile product office in New York. In the same year he cofounded Tumbleweed, a production studio that makes mobile storytelling experiences. In addition to teaching UX design classes at General Assembly, Luke also teaches a mobile-specific course at Parsons, the New School for <strong>Design</strong>. He is a guest lecturer at Columbia Business School and mentors startups, entrepreneurs, and design professionals. He holds an MS in information science from the University of North Carolina in Chapel Hill. You can tweet him @younglucas and find him at General Assembly in New York most weekends.
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Also from General Assembly The Prac
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CONTENTS ALSO FROM GENERAL ASSEMBLY
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INTRODUCTION This is a great time t
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goals. And one of the most pressing
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YOU’RE NOT DESIGNING FOR YOU The
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A I think I spoke to it occasionall
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a user is through GPS. This app, wh
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I responded. “I care!” I tried
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WHAT IS UX, EXACTLY? That experienc
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GETTING TO KNOW YOUR USERS The prac
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content in the iPhone app according
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A Little Listening Goes a Long Way
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Sending Out Surveys Surveys aren’
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WSJ Live iPad app article continuat
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DESIGN FOR CORE USER’S NEEDS With
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PRIVILEGE THE USER’S TIME It’s
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users at the top of their feeds of
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you’ve completed is struck throug
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Seeing Through Users’ Eyes: POINT
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pager, a fax machine, and a persona
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advantage of CSS3 to increase respo
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UX designers are often not programm
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THE NEW SYSTEMS SMORGASBORD These d
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A tracing of the Spotify app. Objec
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make interactions familiar and acce
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AUGMENTED REALITY FOR FINGERNAILS N
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Trade-offs Both web and native tech
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Top: Desktop navigation module with
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Creativity Loves Constraints POINTS
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tools for bringing digital products
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make decisions with the tools or ut
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ehind the weather information. For
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GUIDING YOUR EVERY STEP It seems th
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DON’T BREAK A STORY’S SPELL Con
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personality and storytelling qualit
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A rough sketch visualizing an app
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User flows of the first time a user
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do note if one flow is part of a la
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Start with Quick and Dirty Minifram
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high-level decisions for the produc
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Full wireframe for a video website
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MAKING A DESIGN MOVE Prototyping is
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ig improvements over these others t
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STAKEHOLDERS AND THE SIXTH FINGER A
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A PICTURE IS WORTH A THOUSAND WORDS
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HOW DO YOU TELL SOMEONE THEY’VE M
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Chapter 4 INNOVATION IS NOT FOR INN
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TAKING WORK AWAY One of the few rel
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BUSINESS GOALS WILL OFTEN OVERSHADO
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Page 102 and 103: SOMETIMES IT’S BETTER TO ASK FORG
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Page 106 and 107: of twenty TV stations, shows, and g
Page 108 and 109: GRAB PEOPLE IN THE HALLWAY During m
Page 110 and 111: CLARIFYING YOUR PRIORITIES The resu
Page 112 and 113: TESTING THE COMPETITION Another gre
Page 114 and 115: RELEASE, FIX, RELEASE There is one
Page 116 and 117: Chapter 5 GOOD UX COMES FROM BEING
Page 118 and 119: YOU’RE NOT THE OWNER OF THE UX In
Page 120 and 121: course, this is just not the way th
Page 122 and 123: (Courtesy Shutterstock) Well, sure,
Page 124 and 125: pieces of images peeking out from t
Page 126 and 127: knowledge that data can have about
Page 128 and 129: Frequency vs. Importance: Give a se
Page 130 and 131: COLLABORATION GOES BOTH WAYS Always
Page 132 and 133: MAKING IT LEAN Fitting the parts of
Page 134 and 135: SEEK INSPIRATION EVERYWHERE Just as
Page 136 and 137: screen maps that show where gates a
Page 138 and 139: SHOW, DON’T TELL In the beginning
Page 140 and 141: POINTS TO REMEMBER Good UX Comes fr
Page 142 and 143: November 16, 2012, http://managemen
Page 144 and 145: Bulwer-Lytton, Edward, 78 business
Page 146 and 147: size of user base and, 121-22 user
Page 148 and 149: Qu, Hong, 158 Rams, Dieter, 117-18
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