Bulwer-Lytton, Edward, 78 business goals, 11, 89, 118–21, 134, 135, 141 Buxton, Bill, 97, 127 Carlton, Jim, 8 Chartbeat, 129 Cialdini, Robert, 168 Clark, Josh, 153–54 Clear app, 40–41 CNN app, 137–38 copy writing (narration), 87, 107–9, 108, 112 core pages, 97–98 Cox, Amanda, 146 Craigslist, 46–47, 48, 49 creativity, 144–45, 165–70, 167, 173 system and, 48–53, 51, 52, 63–64, 85 Csikszentmihalyi, Mihaly, 170 custom designs, 58–61, 107, 126 Cut the Rope (game), 40 data analytics, 129, 130, 138–39, 142 databases, 61–62 Dead Space video game, 171 design patterns, 36–37, 43, 123 developers (engineers), 98, 154–57 Dickens, Charles, 73, 84 Donne, John, 145 Dribbble, 50 Dropbox, 116–17 efficiency, 19, 34–35, 39 Effort vs. Need chart, 159, 159–60 electronic voices, 9, 71 error messages, 109–10 Facebook, 36–39, 38, 119–20, 135, 140
feature creep, 148, 157, 161 Fish, Stanley, 6 Flickr, 76, 77 Foursquare app, 117, 169–70 Frequency vs. Importance chart, 158, 158–59 front-end development, 2, 3, 42, 49, 54, 55, 62, 69, 148, 155–56, 161, 162 gamification, 39–41, 84, 169–71 General Electric (GE), 172 geofencing, 12 gestural interfaces, 40, 125–26, 132–33 Gilt app, 72 Google, 80, 140, 152 Analytics, 129 Calendar, 56 Chrome, 110, 116 Glass, 1, 104–5 Gmail, 56, 140 Maps, 120–21 Gothelf, Jeff, 164 graphical user interface (GUI), 35, 153 HealthCare.gov, 130 Hemingway, Ernest, 74, 84 Hinman, Rachel, 83 Hirsch, David, 6 Hitchcock, Alfred, 5–6 hover states, 35, 66, 67, 91, 154 HTML5, 47, 48, 55 IBM Simon, 45–46 Influence (Cialdini), 168 innovation, 113–42, 136 ask forgiveness, not permission and, 124–25 business goals and, 118–21, 134, 135, 141 “innovation by removal,”116–17, 141 LEMErS and, 117–18 power users and, 123
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Also from General Assembly The Prac
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CONTENTS ALSO FROM GENERAL ASSEMBLY
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INTRODUCTION This is a great time t
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goals. And one of the most pressing
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YOU’RE NOT DESIGNING FOR YOU The
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A I think I spoke to it occasionall
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a user is through GPS. This app, wh
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I responded. “I care!” I tried
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WHAT IS UX, EXACTLY? That experienc
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GETTING TO KNOW YOUR USERS The prac
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content in the iPhone app according
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A Little Listening Goes a Long Way
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Sending Out Surveys Surveys aren’
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WSJ Live iPad app article continuat
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DESIGN FOR CORE USER’S NEEDS With
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PRIVILEGE THE USER’S TIME It’s
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users at the top of their feeds of
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you’ve completed is struck throug
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Seeing Through Users’ Eyes: POINT
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pager, a fax machine, and a persona
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advantage of CSS3 to increase respo
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UX designers are often not programm
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THE NEW SYSTEMS SMORGASBORD These d
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A tracing of the Spotify app. Objec
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make interactions familiar and acce
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AUGMENTED REALITY FOR FINGERNAILS N
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Trade-offs Both web and native tech
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Top: Desktop navigation module with
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Creativity Loves Constraints POINTS
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tools for bringing digital products
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make decisions with the tools or ut
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ehind the weather information. For
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GUIDING YOUR EVERY STEP It seems th
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DON’T BREAK A STORY’S SPELL Con
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personality and storytelling qualit
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A rough sketch visualizing an app
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User flows of the first time a user
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do note if one flow is part of a la
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Start with Quick and Dirty Minifram
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high-level decisions for the produc
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Full wireframe for a video website
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MAKING A DESIGN MOVE Prototyping is
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ig improvements over these others t
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STAKEHOLDERS AND THE SIXTH FINGER A
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A PICTURE IS WORTH A THOUSAND WORDS
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HOW DO YOU TELL SOMEONE THEY’VE M
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