POINTS TO REMEMBER Good UX Comes from Being Open to Input » Be sure to tap the talents of everyone on your team; be open to input and don’t think that you “own” the UX. The more that all team members understand the UX goals and contribute to them, the better. » Collaboration can be challenging, so learning to speak the languages of all the players on the team and to appreciate their perspectives and challenges is important. The more you do so, the more receptive they will be to your UX ideas and the better they’ll be able to help you realize them. » Collaboration goes both ways, and you should always be looking for ways that your UX data and insights can help others on the team solve problems and make the case for their work. » If the team you’re in doesn’t have the time and resources for a fuller UX process, consider using the Lean UX approach. » Always keep your eyes and ears open for inspiration out and about in the world; it can come from the most unexpected places and in the briefest of moments. Constantly be looking for ideas from other domains that you can translate into your product.
NOTES Chapter 1: Seeing Through <strong>User</strong>s’ Eyes 1. David Hirsch, The Deconstruction of Literature: Criticism After Auschwitz (Hanover, NH: University Press of New England, 1991), 68. 2. Jim Carlton, “Befuddled PC <strong>User</strong>s Flood Help Lines, and No Question Seems to Be Too Basic,” Wall Street Journal, March 1, 1994, page B1. 3. RinkWorks.com, “Computer Stupidities: Icons,” http://www.rinkworks.com/stupid/cs_icons.shtml. 4. Clifford Nass with Corina Yen, The Man Who Lied to His Laptop (New York: Penguin Group USA), 2. 5. Scott Simon, “It’s a Girl! The New iPhone Speaks,” Simon Says (blog), October 22, 2011, www.npr.org/2011/10/22/141613679/its-a-girl-the-new-iphone-speaks. 6. Dirk Heylen, Betsy van Dijk, and Anton Nijholt, “Robotic Rabbit Companions: Amusing or a Nuisance?” Journal of Multimodal <strong>User</strong> Interfaces 5 (2012), 53–59, doi: 10.1007/s12193-011-0083-3, http://link.springer.com/content/pdf/10.1007%2Fs12193- 011-0083-3.pdf. 7. Jakob Nielsen and Don Norman, “The Definition of <strong>User</strong> <strong>Experience</strong>,” Nielsen Norman Group, www.nngroup.com/articles/definition-user-experience/. 8. Jakob Nielsen, “Usability 101: Introduction to Usability,” Nielsen Norman Group, January 4, 2012, http://www.nngroup.com/articles/usability-101-introduction-to-usability/. Chapter 2: Creativity Loves Constraints 1. Android <strong>Design</strong>, “<strong>Design</strong> Principles,” http://developer.android.com/design/getstarted/principles.html. Chapter 3: Interface <strong>Design</strong>s Are the Facial Expressions of Digital Products 1. Rachel Hinman, “A New Mobile UX <strong>Design</strong> Material,” Smashingmagazine.com, October 30, 2012, http://www.smashingmagazine.com/2012/10/30/motion-and-animationa-new-mobile-ux-design-material/. 2. Bill Buxton, Sketching the <strong>User</strong> <strong>Experience</strong> (Burlington, MA: Morgan Kaufmann Publishers, 2007), 153. 3. Antoine de Saint-Exupéry, Wind, Sand and Stars (Boston: Harcourt Brace Jovanovich, 1992), 42. Chapter 4: Innovation Is Not for Innovation’s Sake 1. Dylan Love and Gus Lubin, “13 First-to-Market Products That Failed,” Business Insider, May 25, 2011, http://www.businessinsider.com/first-to-market-products-thatfailed-2011-5?op=1. 2. Facebook, “Investor Relations,” http://investor.fb.com/results.cfm. 3. Adam Lashinsky, “Amazon’s Jeff Bezos: The Ultimate Disrupter,” CNN Money,
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Also from General Assembly The Prac
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CONTENTS ALSO FROM GENERAL ASSEMBLY
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INTRODUCTION This is a great time t
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goals. And one of the most pressing
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YOU’RE NOT DESIGNING FOR YOU The
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A I think I spoke to it occasionall
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a user is through GPS. This app, wh
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I responded. “I care!” I tried
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WHAT IS UX, EXACTLY? That experienc
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GETTING TO KNOW YOUR USERS The prac
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content in the iPhone app according
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A Little Listening Goes a Long Way
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Sending Out Surveys Surveys aren’
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WSJ Live iPad app article continuat
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DESIGN FOR CORE USER’S NEEDS With
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PRIVILEGE THE USER’S TIME It’s
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users at the top of their feeds of
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you’ve completed is struck throug
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Seeing Through Users’ Eyes: POINT
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pager, a fax machine, and a persona
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advantage of CSS3 to increase respo
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UX designers are often not programm
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THE NEW SYSTEMS SMORGASBORD These d
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A tracing of the Spotify app. Objec
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make interactions familiar and acce
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AUGMENTED REALITY FOR FINGERNAILS N
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Trade-offs Both web and native tech
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Top: Desktop navigation module with
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Creativity Loves Constraints POINTS
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tools for bringing digital products
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make decisions with the tools or ut
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ehind the weather information. For
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GUIDING YOUR EVERY STEP It seems th
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DON’T BREAK A STORY’S SPELL Con
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personality and storytelling qualit
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A rough sketch visualizing an app
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User flows of the first time a user
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do note if one flow is part of a la
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Start with Quick and Dirty Minifram
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high-level decisions for the produc
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Full wireframe for a video website
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MAKING A DESIGN MOVE Prototyping is
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STAKEHOLDERS AND THE SIXTH FINGER A
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