Practitioners-Guide-User-Experience-Design

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Also from General Assembly The Practitioner’s <strong>Guide</strong> to Product Management
Copyright Published by Piatkus ISBN: 978-0-349-40678-7 Copyright © 2015 by General Assembly Space, Inc. The moral right of the author has been asserted. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of the publisher. The publisher is not responsible for websites (or their content) that are not owned by the publisher. Piatkus Little, Brown Book Group 100 Victoria Embankment London, EC4Y 0DY www.littlebrown.co.uk www.hachette.co.uk
Page 4 and 5: CONTENTS ALSO FROM GENERAL ASSEMBLY
Page 6 and 7: INTRODUCTION This is a great time t
Page 8 and 9: goals. And one of the most pressing
Page 10 and 11: YOU’RE NOT DESIGNING FOR YOU The
Page 12 and 13: A I think I spoke to it occasionall
Page 14 and 15: a user is through GPS. This app, wh
Page 16 and 17: I responded. “I care!” I tried
Page 18 and 19: WHAT IS UX, EXACTLY? That experienc
Page 20 and 21: GETTING TO KNOW YOUR USERS The prac
Page 22 and 23: content in the iPhone app according
Page 24 and 25: A Little Listening Goes a Long Way
Page 26 and 27: Sending Out Surveys Surveys aren’
Page 28 and 29: WSJ Live iPad app article continuat
Page 30 and 31: DESIGN FOR CORE USER’S NEEDS With
Page 32 and 33: PRIVILEGE THE USER’S TIME It’s
Page 34 and 35: users at the top of their feeds of
Page 36 and 37: you’ve completed is struck throug
Page 38 and 39: Seeing Through Users’ Eyes: POINT
Page 40 and 41: pager, a fax machine, and a persona
Page 42 and 43: advantage of CSS3 to increase respo
Page 44 and 45: UX designers are often not programm
Page 46 and 47: THE NEW SYSTEMS SMORGASBORD These d
Page 48 and 49: A tracing of the Spotify app. Objec
Page 50 and 51: make interactions familiar and acce
Page 52 and 53:
AUGMENTED REALITY FOR FINGERNAILS N
Page 54 and 55:
Trade-offs Both web and native tech
Page 56 and 57:
Top: Desktop navigation module with
Page 58 and 59:
Creativity Loves Constraints POINTS
Page 60 and 61:
tools for bringing digital products
Page 62 and 63:
make decisions with the tools or ut
Page 64 and 65:
ehind the weather information. For
Page 66 and 67:
GUIDING YOUR EVERY STEP It seems th
Page 68 and 69:
DON’T BREAK A STORY’S SPELL Con
Page 70 and 71:
personality and storytelling qualit
Page 72 and 73:
A rough sketch visualizing an app
Page 74 and 75:
User flows of the first time a user
Page 76 and 77:
do note if one flow is part of a la
Page 78 and 79:
Start with Quick and Dirty Minifram
Page 80 and 81:
high-level decisions for the produc
Page 82 and 83:
Full wireframe for a video website
Page 84 and 85:
MAKING A DESIGN MOVE Prototyping is
Page 86 and 87:
ig improvements over these others t
Page 88 and 89:
STAKEHOLDERS AND THE SIXTH FINGER A
Page 90 and 91:
A PICTURE IS WORTH A THOUSAND WORDS
Page 92 and 93:
HOW DO YOU TELL SOMEONE THEY’VE M
Page 94 and 95:
Chapter 4 INNOVATION IS NOT FOR INN
Page 96 and 97:
TAKING WORK AWAY One of the few rel
Page 98 and 99:
BUSINESS GOALS WILL OFTEN OVERSHADO
Page 100 and 101:
A SMALLER USER BASE TENDS TO MAKE I
Page 102 and 103:
SOMETIMES IT’S BETTER TO ASK FORG
Page 104 and 105:
and open to changing or abandoning
Page 106 and 107:
of twenty TV stations, shows, and g
Page 108 and 109:
GRAB PEOPLE IN THE HALLWAY During m
Page 110 and 111:
CLARIFYING YOUR PRIORITIES The resu
Page 112 and 113:
TESTING THE COMPETITION Another gre
Page 114 and 115:
RELEASE, FIX, RELEASE There is one
Page 116 and 117:
Chapter 5 GOOD UX COMES FROM BEING
Page 118 and 119:
YOU’RE NOT THE OWNER OF THE UX In
Page 120 and 121:
course, this is just not the way th
Page 122 and 123:
(Courtesy Shutterstock) Well, sure,
Page 124 and 125:
pieces of images peeking out from t
Page 126 and 127:
knowledge that data can have about
Page 128 and 129:
Frequency vs. Importance: Give a se
Page 130 and 131:
COLLABORATION GOES BOTH WAYS Always
Page 132 and 133:
MAKING IT LEAN Fitting the parts of
Page 134 and 135:
SEEK INSPIRATION EVERYWHERE Just as
Page 136 and 137:
screen maps that show where gates a
Page 138 and 139:
SHOW, DON’T TELL In the beginning
Page 140 and 141:
POINTS TO REMEMBER Good UX Comes fr
Page 142 and 143:
November 16, 2012, http://managemen
Page 144 and 145:
Bulwer-Lytton, Edward, 78 business
Page 146 and 147:
size of user base and, 121-22 user
Page 148 and 149:
Qu, Hong, 158 Rams, Dieter, 117-18
Page 150 and 151:
UX design, 1-4, 62, 19, 33, 148, 16
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