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Practitioners-Guide-User-Experience-Design

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MAKING IT LEAN<br />

Fitting the parts of UX that you think will be most beneficial into your skill set and<br />

working process is exactly what’s being done with the increasingly popular practice of<br />

Lean UX. The method was created because development teams working on faster and<br />

faster production cycles have found it difficult to incorporate UX research and design time<br />

into the process. This has been especially true for teams switching to the Agile method of<br />

rapid-cycle, iterative development.<br />

Born out of frustration with the older, sequential Waterfall approach (which moves<br />

slowly, step by step from requirements gathering, to design, to programming, and then<br />

testing and debugging), Agile breaks the work up into small units executed by crossfunctional<br />

and self-managed teams, with designers and front- and back-end programmers<br />

all working together. The way the Agile method is practiced varies from company to<br />

company, but at its heart is the dividing up of design and development work into small<br />

increments called sprints, and the rapid coding and testing of those increments as work<br />

proceeds. This makes fitting UX research and design methods into the process difficult.<br />

Lean UX is a great solution, developed out of both the Agile method and the Lean Startup<br />

approach to product development.<br />

The Lean Startup approach is also one of rapid development and testing in iterative<br />

cycles. Created by entrepreneur Eric Ries, author of the book The Lean Startup, the<br />

method combines the principles of rapid development cycles and testing from Agile with<br />

lessons from the Lean Manufacturing process developed at Toyota, which is focused on<br />

stripping out all wasted time and resources in manufacturing. Key foci of the Lean method<br />

are lowering the amount of inventory of parts that must be on hand for the assembly<br />

process and maintaining quality control throughout the process, catching any problems as<br />

early as possible.<br />

The Lean Startup method focuses on the rapid creation of a minimum viable product<br />

(MVP), which might be thought of as a prototype, depending on which definition of<br />

prototype you mean. An MVP isn’t meant to be a rough approximation of a product; it’s<br />

meant to be a fully functioning product that can be distributed or offered to customers and<br />

from which a startup can gather real-world user feedback for testing the market and<br />

further developing the product. Ries calls this process “validated learning.” You can see<br />

the relevance of UX. Core to the Lean Startup philosophy is that it’s best to get actual user<br />

feedback about a product as early as you can.<br />

So what exactly is Lean UX? The focus, according to UX designer Jeff Gothelf, who<br />

wrote the book Lean UX, is on doing away with many of the more time-consuming<br />

deliverables of UX design, like personas and wireframes, in order to get to the creation of<br />

a working prototype—or MVP—as fast as possible, to test that with customers, and then<br />

to iterate improvements. The process as Gothelf describes it involves quickly and roughly<br />

developing the concept for the product, generally by sketching, whether on paper or<br />

whiteboard, then moving right on to creating a prototype. After the prototype is internally<br />

approved, it is sent to the client or customers for testing and validated learning, and the<br />

product is then improved accordingly.<br />

Some in the UX field would argue that this isn’t “real” UX because it leaves so much

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