Microsoft Press First Look 2007 Microsoft Office System

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Chapter 7: Produce Professional Business Materials with Office Publisher 2007 97 a list of links that you can use as sequential steps as you create, prepare, distribute, and evaluate the results of your publication (see Figure 7-3). Figure 7-3 The Publisher Tasks task pane provides links to tips and specific steps you can follow to complete your publication. Make Office Publisher 2007 Templates Your Own Office Publisher 2007 includes a range of coordinated templates that reflect different types, color schemes, and personalities. The template styles are coordinated so that you can choose a style for your newsletter (the Arrows style, for example) and choose the same style (Arrows) for your business cards. Tip What does your business marketing packet include? Including a copy of your business newsletter, a coordinated product list, and a business card—all produced with the same basic design—sends readers a message that your company is consistent, thorough, and professional. Customizing Your Brand Elements When you select a template you want to work with in the Getting Started window, the panel on the right displays a preview of the selected template as well as the Customize and Options boxes (see Figure 7-4). You’ll use these two items to tailor the template to reflect your brand elements.
98 Part II: Preparing and Producing Professional Results Figure 7-4 Use the Customize and Options boxes to customize the template before you open it. Tip The color scheme and font choices you make in the Customize box appear in the preview of the publication in the third column of the display. Check the preview to see whether those are the choices that work for you before you click Create to apply the changes to the template. If they’re not—choose again. What’s in a Brand? The message and values your business communicates—what sticks most in your customers’ and prospective customers’ minds—are your brand. You might have a wellknown product name that communicates dependability, integrity, and trust. You might have established your organization as the one that “puts people first”—and so your brand communicates caring and respect of staff and customers. The way in which you communicate your brand has a lot to do with how your customers remember it. Even small items—such as the font you choose, the subtle color of blue you always use, or the company motto you’ve had since the '60s—all reinforce your brand message. Choosing colors, fonts and phrasing that reinforce the brand you want your customers to remember is an important part of telling the story of your business or organization. If you choose well and use your items consistently, your publications can go a long way toward helping your customers understand who you are and what you offer—which can mean increased customer loyalty and greater visibility down the road.
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Table of Contents Acknowledgments.
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Table of Contents vii 5 Extend Your
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Acknowledgments Putting together a
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Chapter 1 Time for Something New Wh
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Chapter 2 A New Look What you’ll
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Chapter 2: A New Look 25 Keyboard S
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Appendix 191 Microsoft Office Share
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Katherine Murray Katherine Murray h
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Microsoft Press First Look 2007 Microsoft Office System

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