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ROOM AT THE TABLE - Intersight - University at Buffalo

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upon the current st<strong>at</strong>us of the county’s local food consumption and the<br />

economic vitality of its food system, by 2018 and then by 2025. 13 The plan<br />

proposes to protect and enhance the agricultural land base by increasing<br />

acres in agricultural production and the number of farms (by the benchmark<br />

years). It also proposes to increase urban food production by boosting the<br />

number of municipally­oper<strong>at</strong>ed community garden plots per capita. With<br />

economic vitality in mind, the county seeks to promote local and regional<br />

food products and producers by increasing the number of farmers markets<br />

and total farm sales. It also proposes to encourage farm­to­school and<br />

institutional purchasing th<strong>at</strong> supports the regional food system by increasing<br />

the number of school districts with farm­to­school programs.<br />

E. Programs to Spur Demand<br />

Some institutional measures counties focus more on the demand<br />

$,1'(".(/4'(.""1($5$/'&E(%3/,&0/'35(2'#')//,#-(/4'(B+"1%!/,"#(!"&B"#'#/E(<br />

including agritourism programs, and educ<strong>at</strong>ional opportunities for local<br />

schools. In New Jersey, the Monmouth County Planning Board markets<br />

3"!03( .0+&$( $B'!,)!0335( /"( 0//+0!/( /"%+,$&( 0BB+'!,0/,#-( 0-+,!%3/%+03(<br />

processes. In 2003, the Monmouth Department of Economic Development<br />

and Tourism published the “Touring Monmouth County New Jersey” with a<br />

comprehensive map of “u­pick” (customer self­service) establishments for<br />

fruits, vegetables and Christmas trees, and wineries. 14<br />

Missoula County, Montana has formed several institutional linkages<br />

to strengthen the position of producers in the food system. To form networks<br />

between producers and the rest of its food system, their food council has<br />

instituted the “Buy Fresh, Buy Local” program to connect producers<br />

and chefs from over a dozen local restaurants to both purchase and feed<br />

locally. Another program called “Farm to School” links one farmer to<br />

individual classrooms in Missoula County. The pairing cre<strong>at</strong>es on­site farm<br />

demonstr<strong>at</strong>ions, classroom present<strong>at</strong>ions, and on­site school garden project<br />

support. 15 These linkages not only expose local students to agricultural<br />

107

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