ROOM AT THE TABLE - Intersight - University at Buffalo
ROOM AT THE TABLE - Intersight - University at Buffalo
ROOM AT THE TABLE - Intersight - University at Buffalo
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SCENARIO 1: INCREASED DEMAND FOR HEALTHIER FOOD<br />
As noted in the opening chapters of this report, Erie County residents<br />
consume less than recommended amounts of fruits and vegetables. In<br />
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1'&0#1(."+(.+%,/$(0#1(*'-'/023'$6(GB'!,)!0335E(H'($,&%30/'(/4'('!"#"&,!(<br />
impact of 20 percent increase in consumer demand for fruits and vegetables.<br />
We assume under this scenario th<strong>at</strong> consumers would consume fruits and<br />
vegetables locally <strong>at</strong> the same r<strong>at</strong>e as they have done in the past.<br />
Results show th<strong>at</strong> a mere 20 percent increase in demand for fruits (a<br />
mere $3.20 per household annually) and vegetables (also low <strong>at</strong> $6.50 per<br />
household annually) would gener<strong>at</strong>e $984,023 in additional annual sales<br />
and support an additional 9 jobs in Erie County. In other words, increased<br />
demand for fruits and vegetables is not only good for resident’s health, but<br />
also Erie County’s economy.<br />
SCENARIO 2: INCREASED DEMAND FOR HEALTHY AND LOCAL FOOD<br />
The prior scenario assumes th<strong>at</strong> Erie County consumers would<br />
purchase fruits and vegetables grown locally and elsewhere. In this second<br />
scenario, we estim<strong>at</strong>e the economic impact of e<strong>at</strong>ing both fruits and<br />
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the economic impact if there were a 20 percent increase in total demand for<br />
fruits and vegetables, and if consumers were to double the proportion of<br />
local purchase for current fruits and vegetables (31% and 15%, respectively).<br />
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more local fruits and vegetables would gener<strong>at</strong>e $1,962,613 in additional<br />
sales and support an additional 19 jobs. This estim<strong>at</strong>ion suggests th<strong>at</strong> by<br />
doubling the consumption of locally grown fruits and vegetables, Erie<br />
County residents can gener<strong>at</strong>e $978,590 in economic impact and 10 more<br />
jobs in Erie County (See Table 8.4).<br />
90<br />
Table 8.4 – Estim<strong>at</strong>ed Multiplier Effect of Fruits &<br />
Vegetables by Scenario<br />
Scenario 1<br />
Current<br />
Change<br />
in<br />
Demand<br />
20%<br />
increase<br />
Local Purchase<br />
of Fruits &<br />
Vegetables (%)<br />
Fruit 7.53<br />
Estim<strong>at</strong>ed Result<br />
Output<br />
Jobs<br />
($)<br />
9 984,023<br />
local purchase<br />
Veg 15.53<br />
Scenario 2<br />
Doubled<br />
local purchase<br />
20%<br />
increase<br />
Fruit 15.06<br />
Veg 31.06<br />
19 1,962,613<br />
!"#$%"&"'# 10 978,590<br />
(Source: IMPLAN, Erie County 2009)
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