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สูจิบัตร งานสถาปนิก'65 : พึ่งพา อาศัย : Co-with Creators

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13<br />

Architect<br />

Karn Khamheang<br />

Tanachat Sooksawasd<br />

Creator<br />

Kanchana<br />

Shnatepaporn<br />

14<br />

Karn Khamheang and Tanachat Sooksawasd are classmates<br />

from the Faculty of Architecture, Chiang Mai University and<br />

principal architects of ‘Pommballstudio,’ a Chiang Mai-based<br />

architecture practice they co-founded in 2014. The studio’s<br />

track records include architectural and interior design projects<br />

as well as <strong>Co</strong>rporate Identity (CI), developed from the two<br />

founders’ belief in creativity as the most vital tool in design.<br />

They both share a liking for simplicity, clean-looking, modern<br />

and minimal aesthetics, the trait evident in their previous<br />

projects, especially a number of cafes they did in Chiang Mai<br />

such as Transit No.8, The Baristro Asian, Morestto Cafe and<br />

Yen Dessert. Nevertheless, to say that these works define<br />

Pommballstudio’s design language wouldn’t be entirely accurate<br />

since the duo bases their design development on their<br />

understanding and interpretation of each client’s identity and<br />

demands, while maintaining the balance between the inputs<br />

and preferences of both the design team and the project’s<br />

owner. Such an approach allows each of their work to have its<br />

own elements, style, surrounding context, functionalities,<br />

aesthetic values, limitations, all of which work together in<br />

tandem.<br />

With a master’s degree in MBA from Khon Kaen University,<br />

Kanchana Shnatepaporn is the founder and head designer of<br />

‘by Heart,’ a Khon Kaen-based clothing brand that has been<br />

operating for 14 years now. Having witnessed how COVID-19<br />

has brought devastating impacts to local designers and<br />

members of the local crafts community, Shnatepaporn<br />

realizes the importance of family and being back home. In<br />

2020, she created the ‘BWILD ISAN’ brand. Through ‘Por Laew<br />

Dee The Creator’ project, Shnatepaporn is one of the members<br />

of the sixth edition of workshop who navigated possible ways,<br />

approaches to build a strong, sustainable business, and is able<br />

to overcome the crisis <strong>with</strong> the strong foundation she developed<br />

for the brand.<br />

BWILD ISAN is created to be a non-profit oriented business<br />

that focuses more on people and community. The brand invites<br />

local designers and artisans who share the same belief to<br />

create good, meaningful design products, presenting itself as<br />

a platform for young generation individuals in the region to<br />

showcase their passion and abilities, and create works <strong>with</strong><br />

a meaningful foundation; a creative product that can benefit<br />

the community and society it is from and something that brings<br />

pride and encourages people to see and appreciate their worth<br />

and values. Shnatepaporn believes that the diverse<br />

backgrounds of her team members and the support <strong>with</strong>in<br />

the community will collectively build a stronger immunity for<br />

the business. The incubation of a fair business for all will<br />

create balance, adequacy and ultimately a sustainable<br />

development that leads to a true self-sufficiency.<br />

BWILD ISAN, which refers to the courage to turn ordinary<br />

things from Isan (the northeastern region of Thailand) into<br />

something extraordinary, is the brand whose ultimate<br />

objective is to bring more values to the region, passing on<br />

local wisdom from one generation to the next and driving<br />

every part of the mechanism of development to grow and<br />

prosper in their own ways.<br />

Architect<br />

W: www.pommballstudio.com<br />

CEO / Founder<br />

W: www.bwildisan.com<br />

Pomballstudio <strong>Co</strong>., Ltd.<br />

E: pommballstudio@gmail.com<br />

BWILD BH CO.,LTD.<br />

E: bwildbyheart@gmail.com<br />

T: 086-659-2886, 094-561-6245<br />

T: 061-441-4265<br />

108I CO – WITH CREATORS<br />

CO – WITH CREATORS I109

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