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INFLIGHT CATERING Process Analysis and User ... - IATA

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5. <strong>Process</strong> Description<br />

5.1. Introduction<br />

For each macro process, a detailed table provides the following information:<br />

� <strong>Process</strong> description: a description of the process into activities, including location of the activity<br />

as well as acting stakeholder<br />

� Related documents: describes the list of document(s) (input <strong>and</strong> output) involved along the<br />

process<br />

� Comments: a list of comments to underst<strong>and</strong> the process in further details<br />

� Questions: a list of questions to clarify process, rules or any other relevant point<br />

� Main issues: identification of the main issues <strong>and</strong> impacts in terms of performance (delay,<br />

quality, visibility…) <strong>and</strong> cost<br />

� Needs: description of the user requirements to improve inflight catering<br />

� Added value: description of the potential added value achieved by finding ways to meet identified<br />

needs<br />

� Current key indicators<br />

<strong>and</strong> Identification of additional key indicators will enable performance<br />

measurement<br />

� Current IT Supports: existing IT solution (Out of scope for the moment)<br />

� Required data description: list of data to track <strong>and</strong> trace along the chain<br />

� Constraints to be taken into account: identification of all constraints to be taken into account<br />

before building solution.<br />

5.2. Define <strong>and</strong> Implement the Marketing & Sales Strategy – <strong>Process</strong> Description<br />

Define Define <strong>and</strong> <strong>and</strong> Implement Implement the the Marketing Marketing & & Sales Sales strategy<br />

strategy<br />

Analyse Global<br />

Market &<br />

Competition<br />

Update<br />

Positioning<br />

Update<br />

Service<br />

Offerings<br />

Manage<br />

Service<br />

Offerings<br />

• Add / Delete routes<br />

• Update route frequencies<br />

• Modify service offerings<br />

• Re-allocate aircraft <strong>and</strong> catering<br />

equipment<br />

• Adjust supplier contracts<br />

• Buy new aircraft <strong>and</strong> new<br />

catering equipment<br />

There is no need to describe in detail this process. This process allows the user to determine Catering<br />

Equipment needs following the addition / deletion of routes, the adjustment of frequencies on existing<br />

routes, as well as the modification of service offerings.<br />

The need for new Catering Equipment will be fulfilled by purchasing equipment, covered by the ‘’Procure<br />

Catering Equipment’’ process.<br />

When<br />

equipment is purchased it becomes<br />

part of the asset to be managed. This is covered in the ‘’Manage<br />

Catering<br />

Equipment Asset’’ process.<br />

www.iata.org/stbsupportportal 11 <strong>IATA</strong> Simplifying the Business<br />

© INTERNATIONAL AIR TRANSPORT ASSOCIATION 2007

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