INFLIGHT CATERING Process Analysis and User ... - IATA
INFLIGHT CATERING Process Analysis and User ... - IATA
INFLIGHT CATERING Process Analysis and User ... - IATA
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3. Context<br />
The typical relationships between stakeholders, which depends on the airline model, is shown in the figure<br />
below:<br />
Suppliers<br />
Suppliers<br />
(food (food / / non-food)<br />
non-food)<br />
Caterers<br />
Caterers<br />
Stakeholder Stakeholder Relationships<br />
Relationships<br />
Duty Duty Free<br />
Free<br />
Suppliers<br />
Suppliers<br />
Passengers<br />
Passengers<br />
Airlines<br />
Airlines<br />
Repair<br />
Repair<br />
Suppliers<br />
Suppliers<br />
OEM<br />
OEM<br />
Suppliers<br />
Suppliers<br />
The Airline Inflight Offering<br />
Inflight service has always been an important driver in customer relationship management to meet<br />
passenger needs <strong>and</strong> expectations.<br />
Airlines propose different offerings to passengers: traditionally, airlines have provided beverages <strong>and</strong> food<br />
as part of the ticket price, with duty free sales on international flights. However, some airlines (<strong>and</strong> in<br />
particular low-cost companies) now sell food <strong>and</strong> drinks on board. The industry is currently looking at<br />
offering passengers to pre-purchase their meals on-line. The key word here is constant evolution of the<br />
market place, which puts pressure on the underlying catering infrastructure to adapt quickly.<br />
If airlines are going to continuously improve their product offerings then everything should be done to ensure<br />
that the product delivery is achieved with minimum cost <strong>and</strong> maximum efficiency.<br />
The Role of Caterers<br />
Inflight catering remains a complex operational system, with hundreds of takeoffs <strong>and</strong> l<strong>and</strong>ings every day for<br />
different airlines, with specific products <strong>and</strong> with up to tens of thous<strong>and</strong>s of meals produced daily at large<br />
catering facilities.<br />
The business of flight catering changed in the mid-1980s as airlines began selling their flight kitchens <strong>and</strong><br />
outsourcing food production to maintain competitive service. In response caterers changed their business<br />
model <strong>and</strong> gained expertise in logistics. Following 9/11, caterers <strong>and</strong> airlines turned to food suppliers to<br />
further reduce costs <strong>and</strong> caterers became assemblers <strong>and</strong> drastically reduced their food production. The<br />
future of the catering industry will require a shift from mass production to a more retail business, focused on<br />
meeting specific passenger requirements. This will require quicker response times on the part of caterers<br />
<strong>and</strong> in particular in terms of asset management to support these new services.<br />
www.iata.org/stbsupportportal 8 <strong>IATA</strong> Simplifying the Business<br />
© INTERNATIONAL AIR TRANSPORT ASSOCIATION 2007