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INFLIGHT CATERING Process Analysis and User ... - IATA

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3. Context<br />

The typical relationships between stakeholders, which depends on the airline model, is shown in the figure<br />

below:<br />

Suppliers<br />

Suppliers<br />

(food (food / / non-food)<br />

non-food)<br />

Caterers<br />

Caterers<br />

Stakeholder Stakeholder Relationships<br />

Relationships<br />

Duty Duty Free<br />

Free<br />

Suppliers<br />

Suppliers<br />

Passengers<br />

Passengers<br />

Airlines<br />

Airlines<br />

Repair<br />

Repair<br />

Suppliers<br />

Suppliers<br />

OEM<br />

OEM<br />

Suppliers<br />

Suppliers<br />

The Airline Inflight Offering<br />

Inflight service has always been an important driver in customer relationship management to meet<br />

passenger needs <strong>and</strong> expectations.<br />

Airlines propose different offerings to passengers: traditionally, airlines have provided beverages <strong>and</strong> food<br />

as part of the ticket price, with duty free sales on international flights. However, some airlines (<strong>and</strong> in<br />

particular low-cost companies) now sell food <strong>and</strong> drinks on board. The industry is currently looking at<br />

offering passengers to pre-purchase their meals on-line. The key word here is constant evolution of the<br />

market place, which puts pressure on the underlying catering infrastructure to adapt quickly.<br />

If airlines are going to continuously improve their product offerings then everything should be done to ensure<br />

that the product delivery is achieved with minimum cost <strong>and</strong> maximum efficiency.<br />

The Role of Caterers<br />

Inflight catering remains a complex operational system, with hundreds of takeoffs <strong>and</strong> l<strong>and</strong>ings every day for<br />

different airlines, with specific products <strong>and</strong> with up to tens of thous<strong>and</strong>s of meals produced daily at large<br />

catering facilities.<br />

The business of flight catering changed in the mid-1980s as airlines began selling their flight kitchens <strong>and</strong><br />

outsourcing food production to maintain competitive service. In response caterers changed their business<br />

model <strong>and</strong> gained expertise in logistics. Following 9/11, caterers <strong>and</strong> airlines turned to food suppliers to<br />

further reduce costs <strong>and</strong> caterers became assemblers <strong>and</strong> drastically reduced their food production. The<br />

future of the catering industry will require a shift from mass production to a more retail business, focused on<br />

meeting specific passenger requirements. This will require quicker response times on the part of caterers<br />

<strong>and</strong> in particular in terms of asset management to support these new services.<br />

www.iata.org/stbsupportportal 8 <strong>IATA</strong> Simplifying the Business<br />

© INTERNATIONAL AIR TRANSPORT ASSOCIATION 2007

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