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How to Hire A-Players: Finding the Top People for ... - GIT home page

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<strong>How</strong> Do You Find Them?<br />

<strong>Finding</strong> New Pools of A-Player Talent 103<br />

Where do you go <strong>to</strong> find <strong>the</strong>se A-player women who want <strong>to</strong> reenter<br />

<strong>the</strong> work<strong>for</strong>ce? Here are some ideas.<br />

Tap in<strong>to</strong> <strong>the</strong> university and corporate alumni networks. <strong>People</strong><br />

who are reentering <strong>the</strong> work<strong>for</strong>ce often reach out <strong>to</strong> <strong>the</strong>ir<br />

<strong>for</strong>mer organizations <strong>to</strong> make contacts.<br />

Contact anyone and everyone you know in your own industry,<br />

and educate <strong>the</strong>m about <strong>the</strong> accommodating role that you are<br />

providing. If you are a local CPA firm, <strong>for</strong> instance, and you are<br />

offering a flexible staff accounting role, call people you know<br />

at <strong>the</strong> Big Four firms and ask <strong>the</strong>m <strong>for</strong> referrals. You may get a<br />

shot at hiring people <strong>to</strong> whom you never would have had access<br />

<strong>for</strong> a traditional full-time role.<br />

Use a public relations person <strong>to</strong> secure interviews on local<br />

television stations or in your regional newspaper regarding<br />

<strong>the</strong> flexible work options you provide. This is a compelling<br />

issue <strong>for</strong> reporters. If you are successful in getting featured<br />

in <strong>the</strong> media, <strong>the</strong> exposure will help you <strong>to</strong> broaden your<br />

network.<br />

Create an ongoing buzz in your LinkedIn, Facebook, and Twitter<br />

entries about looking <strong>for</strong> great people who are interested in<br />

flexible hours. You will reach people who would be impossible<br />

<strong>to</strong> connect with any o<strong>the</strong>r way.<br />

Speak <strong>to</strong> industry groups and business associations about<br />

how you use flexible work arrangements <strong>to</strong> build an A-player<br />

culture. This is a hot <strong>to</strong>pic. If you are a half-decent speaker,<br />

you won’t have any problems finding an audience. Your talk<br />

becomes an opportunity <strong>to</strong> provide value and promote your<br />

company <strong>to</strong> A-players. Trust me; people will approach you<br />

after your program <strong>to</strong> talk about employment.<br />

Educate your Influencers (discussed in Chapter 5) about <strong>the</strong><br />

flexible role you are providing. This is exactly <strong>the</strong> kind of winwin<br />

situation that will make <strong>the</strong>m want <strong>to</strong> tap in<strong>to</strong> <strong>the</strong>ir personal<br />

and professional networks <strong>to</strong> help you find <strong>the</strong> right<br />

person.

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