How to Hire A-Players: Finding the Top People for ... - GIT home page

136 How to Hire A-Players
would rely on just one means of acquiring new customers. Finally,
run your recruiting strategy past an employment attorney to make
sure you’re doing things correctly.
All the online tools we have discussed are simply additional techniques
for expanding your network and finding A-players. They
don’t take the place of building personal relationships, but they can
accelerate the process. Social media is a very low-cost way to magnify
your recruiting reach. You have to establish a presence there
anyway; you might as well make it pay off in more quality hires!
A-Player Payoff Points
Chapter 7: The Basics of Online Recruiting
Your company’s web site is the anchor of your recruiting
efforts, so make sure that it has an employment page that
clearly expresses your A-Player Profile and emphasizes
what your company has to offer A-players.
Job boards like Monster and CareerBuilder still provide a
strong return on investment. Use search and sort criteria to
winnow down the number of resumes you receive. Why
not pay $400 and see what you get before you pay a recruiter’s
fee?
LinkedIn is a great tool for developing a contact list of
A-players. It also helps you to find mutual contacts who
will give you honest feedback on an applicant.
Savvy professionals who use social media typically have a
Facebook page. Use Facebook as another tool for connecting
with people and generating A-player referrals.
Twitter allows you to develop a following in your industry
or specialty and ‘‘go viral’’ with job postings. It is changing
the world of recruiting as we speak.
Delegate responsibility for social media to someone in or
out of your company who has expertise and interest in this
area. You can get value from these tools without having to
spend a lot of your own time.