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xx Introduction<br />

<strong>How</strong>ever, <strong>the</strong>re were still a few architects in <strong>the</strong> firm who just<br />

could not get up <strong>to</strong> speed and who didn’t seem <strong>to</strong> have <strong>the</strong> skills or<br />

<strong>the</strong> drive <strong>to</strong> improve <strong>the</strong>ir per<strong>for</strong>mance. That’s where we made our<br />

mistake. We spent a lot of time (months and months) trying <strong>to</strong><br />

get <strong>the</strong>se people <strong>to</strong> improve <strong>the</strong>ir per<strong>for</strong>mance. They made very<br />

limited progress.<br />

In <strong>the</strong> midst of this, <strong>the</strong> firm hired a young architect named Tim,<br />

a perfect s<strong>to</strong>rm of terrific communication skills, great project management<br />

skills, good detail orientation, intelligence, and responsibility.<br />

After just a couple of years, clients were asking <strong>to</strong> work with<br />

him.<br />

Not only was Tim naturally talented, he flourished in <strong>the</strong> leadership<br />

coaching program that we had established. We set goals <strong>for</strong><br />

him, and he met <strong>the</strong>m. We provided him with coaching on specific<br />

skills, he quickly absorbed and used <strong>the</strong> new knowledge. We put a<br />

career plan in place <strong>for</strong> him, and he aggressively put in <strong>the</strong> ef<strong>for</strong>t <strong>to</strong><br />

move <strong>to</strong> <strong>the</strong> next level in <strong>the</strong> firm.<br />

This experience—and o<strong>the</strong>rs like it—taught me that businesses<br />

that want <strong>to</strong> thrive must always be on <strong>the</strong> lookout <strong>for</strong> <strong>the</strong>ir next<br />

‘‘Tim.’’ An organization’s owners, managers, and employees must<br />

commit <strong>to</strong> finding A-players whenever and wherever <strong>the</strong>y can. If<br />

recruiting remains a necessary evil <strong>for</strong> your company, you will never<br />

build an A-player team. <strong>How</strong>ever, if you’re dedicated <strong>to</strong> building a<br />

team of A-players, and you work at it every day—<strong>the</strong> results after<br />

just one year will blow you away. You will have a group of people<br />

who understand your business, have <strong>the</strong> intelligence <strong>to</strong> learn<br />

quickly, and can take your business <strong>to</strong> <strong>the</strong> next level.<br />

The messages of this book are simple, but powerful. You have <strong>to</strong><br />

recruit <strong>the</strong> team that you need ra<strong>the</strong>r than just settle <strong>for</strong> <strong>the</strong> team<br />

that you have. You have <strong>to</strong> understand and follow <strong>the</strong> Three Steps<br />

<strong>for</strong> Building an A-Player Team: develop an A-player mind-set, interview<br />

all <strong>the</strong> time, and develop your company’s ‘‘farm team.’’ You<br />

have <strong>to</strong> recognize that building your company’s brand attracts<br />

A-player employees as much as it attracts cus<strong>to</strong>mers. Your managers<br />

and your employees have <strong>to</strong> work with you <strong>to</strong> find new A-players,<br />

and you must <strong>the</strong>n develop good leadership practices <strong>to</strong> make your<br />

investment in <strong>the</strong>se A-players pay off.

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