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170 <strong>How</strong> <strong>to</strong> <strong>Hire</strong> A-<strong>Players</strong><br />

whatever he or she wants about Tom James and <strong>the</strong> products and<br />

service it provides. This approach:<br />

Is a great recruiting <strong>to</strong>ol. Tom’s confidence in his client relationships<br />

shines as he gives sales candidates access <strong>to</strong> <strong>the</strong>se<br />

people.<br />

Provides candidates with <strong>the</strong> chance <strong>to</strong> get <strong>to</strong> know <strong>the</strong><br />

company and understand <strong>the</strong> unique opportunities that Tom<br />

James provides <strong>to</strong> its people.<br />

Allows Tom <strong>to</strong> see people in action over <strong>the</strong> course of two days.<br />

As he says, ‘‘It’s hard <strong>for</strong> candidates <strong>to</strong> keep <strong>the</strong>ir game faces on<br />

<strong>for</strong> that long.’’<br />

A-Player Principle: Companies that do <strong>the</strong> best job of<br />

hiring A-players do so slowly. They know that <strong>the</strong> more time<br />

you spend with someone, <strong>the</strong> harder it is <strong>for</strong> that person <strong>to</strong><br />

fool you.<br />

Have Candidates Make a Sales Call<br />

A medical products sales manager I know actually sends final candidates<br />

out on sales calls by <strong>the</strong>mselves be<strong>for</strong>e he hires <strong>the</strong>m. He<br />

arranges <strong>to</strong> have <strong>the</strong>m call on doc<strong>to</strong>rs he knows well. Each potential<br />

salesperson makes a presentation and tries <strong>to</strong> close a sale, or at least<br />

move <strong>the</strong> sales process <strong>for</strong>ward. After each appointment, <strong>the</strong> manager<br />

calls <strong>the</strong> doc<strong>to</strong>r and asks <strong>for</strong> feedback. If he hears that a candidate<br />

was overly nervous, lacked confidence, or was unable <strong>to</strong> lead<br />

<strong>the</strong> doc<strong>to</strong>r <strong>to</strong> make a buying decision, that counts negatively against<br />

<strong>the</strong> person.<br />

This is an admittedly high-intensity hiring test that not every<br />

company would or should use. But consider this: if you avoid hiring<br />

just one bad salesperson through this kind of process, how much<br />

money, aggravation, and lost opportunity have you saved?

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