How to Hire A-Players: Finding the Top People for ... - GIT home page

Great, but How Do I Make This Work?
You may be thinking that it sounds great to include Twitter and
these other tools in your recruiting process. But realistically, how
do you make this work? Here are some suggestions.
Get Some Outside Help
A variety of individuals and companies provide social media consulting
and coaching these days. Find a knowledgeable but reasonably
priced person to help you get your social media infrastructure
set up. Elance.com and guru.com are two sites that connect companies
with independent contractors, and there are a large number of
social media consultants and coaches to be found on these sites.
Another source of good talent in this area is the International Virtual
Assistants Association (www.ivaa.org/index.asp), as well as the
local Virtual Assistants Association in your region. Virtual assistants
are independent contractors who provide administrative services to
companies. A subset of these service providers have developed
strong skills in social media and can be of help.
Train Your Employees
The Basics of Online Recruiting 135
If you are going to have your employees use social media to promote
your company and find A-players, make sure that they use
this technology appropriately. Establish guidelines. Provide training.
Monitor activity. While there are some substantial potential
benefits, there are also risks to promoting a grassroots social media
campaign for your company. So be sure that you have thought these
risks through and addressed them up front.
As this book is being written, the impact of social media on
recruiting is creating reverberations in the world of employment
law. Lawyers are now asking if companies that rely too much on
Twitter for recruiting are excluding certain groups from access to
jobs. You should be reaching out to A-players wherever and whenever
you can find them. LinkedIn, Twitter, Facebook, and similar
tools are powerful tools, but they are not the only tools for creating
an A-player team. Don’t rely on them exclusively any more than you