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46 <strong>How</strong> <strong>to</strong> <strong>Hire</strong> A-<strong>Players</strong><br />

Of course, A-players who were available four <strong>to</strong> six weeks ago<br />

might not be available right now. So Hallmark S<strong>to</strong>ne’s managers<br />

stay in <strong>to</strong>uch with candidates every few weeks or so, keep <strong>the</strong>m<br />

in<strong>for</strong>med about <strong>the</strong> company and receive an update on <strong>the</strong>ir status.<br />

If people take ano<strong>the</strong>r position or become o<strong>the</strong>rwise unavailable,<br />

<strong>the</strong> managers must add new people <strong>to</strong> <strong>the</strong>ir farm team. To keep<br />

<strong>the</strong>ir farm team updated, Hallmark S<strong>to</strong>ne’s managers interview one<br />

or two candidates each month. These interviews are not an overwhelming<br />

time commitment, just a constant part of <strong>the</strong>ir schedule.<br />

A-Player Principle: By developing a farm team of<br />

A-players, you require <strong>the</strong> leaders of your company <strong>to</strong><br />

refresh <strong>the</strong>ir pool of qualified talent continually. This<br />

prevents your company from hiring out of desperation.<br />

Should You Advertise <strong>for</strong> Your Farm Team?<br />

<strong>How</strong> in <strong>the</strong> world do you advertise <strong>for</strong> job candidates if you don’t<br />

have a job <strong>to</strong> fill? For <strong>the</strong> most part, you don’t. Companies find people<br />

<strong>for</strong> <strong>the</strong>ir farm teams through referrals, not job postings.<br />

Employees and o<strong>the</strong>rs involved with <strong>the</strong> company have an A-player<br />

mind-set and provide a constant flow of referrals. That eliminates<br />

problems that would arise from running a job announcement without<br />

a position <strong>to</strong> fill. At <strong>the</strong> same time, if a department’s farm team is<br />

small and <strong>the</strong>re is an upcoming need <strong>for</strong> new employees, <strong>the</strong> company<br />

will post <strong>the</strong> job online. Doing this creates a spike in <strong>the</strong><br />

amount of time that must be dedicated <strong>to</strong> reviewing resumes and<br />

interviewing candidates. <strong>How</strong>ever, <strong>the</strong> basic interviewing process<br />

remains <strong>the</strong> same.<br />

Every Manager Has a Farm Team<br />

One of <strong>the</strong> simple yet brilliant elements of <strong>the</strong> farm team approach<br />

is that recruiting becomes <strong>the</strong> job of every leader in your company.

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