How to Hire A-Players: Finding the Top People for ... - GIT home page

132 How to Hire A-Players
social media will have a Facebook profile, and many businesses
have them as well.
Facebook is another means for getting the word out about your
A-Player Profile. Occasional reminders about your A-player mindset
will generate employment applications and referrals from your
Facebook ‘‘friends.’’ Keep in mind that social decorum in the world
of social media dictates that you spend a relatively small portion of
your time directly promoting yourself and your business. Provide
posts of value to your connections and point people toward valuable
online resources. Think about Facebook and all social media
as tools for striking up and conducting conversations. After all, no
one wants to talk with you if you only talk about yourself. Post
insight and information that is of value to others and show a sincere
interest in what others have to say. This will earn you the right to
periodically ask your connections for help to find an A-player for
your business.
Like LinkedIn, Facebook can also be a tool for conducting due
diligence on job candidates. But keep in mind that there are a couple
of tricks here.
1. Significant access to someone’s Facebook profile can be limited
to his or her direct connections, so in some cases you
can’t check out someone’s Facebook profile unless he or she
approves you as a ‘‘friend.’’
2. Because Facebook is more personal than professional, some
questions have been raised about the legality of viewing Facebook
pages as part of the hiring process.
Having said this, if people do not have the good judgment to portray
themselves appropriately on Facebook, will they have the good
judgment to represent your company well?
A-Player Principle: Hiring is a numbers game, and there
are huge numbers of people on Facebook. Get your Facebook
friends to help you find A-players.