TESIS-MARKETING PROFESIONAL SECRETARIA EJECUTIVA.pdf

allowed to know the positive influence that not only projects the image of the Secretaria, but the
work that you/they are carried out with efficiency and agility, being the presentation letter like
image of the institution.
Based on this he/she thought about a general objective that consisted on Investigating
how the professional Marketing of the Executive Secretaria influences in the institutional
prestige of the Technical University of Manabí, SOLCA and Municipality of Portoviejo, objective
that you could complete taking a sample of 100 people, distributed in the following way: 45
Executive Secretaries, 14 Authorities and 45 users of the Technical University of Manabí,
Municipal Government of the canton Portoviejo and SOLCA. Also, they were outlined
hypothesis that allowed to check and to verify the and their influence in the Institutional
prestige, through an exhaustive study and deep analysis.
To achieve the success of the work it was necessary and important to use a system that
allowed to clarify and to establish the truthfulness of the same one, for what was used the
investigative, analytic method and participativo that it allowed to reach the conclusion that the
professional Marketing of the Secretaria is a working strategy that allows him the diffusion and
promotion of the institution through the good labor acting and of the image that this projects the
user, conclusion that you/they took to make recommendations guided to strengthen the image
and the institutional prestige.
16