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La définition d'une stratégie d'intervention. La ... - RehabiMed

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<strong>La</strong> <strong>définition</strong> d’une <strong>stratégie</strong> d’intervention.<br />

<strong>La</strong> definición de una estrategia de intervención<br />

Defining a strategy for intervention<br />

Identity and Quality in Territorial<br />

Development Processes<br />

Elvira Petroncelli<br />

Full professor of Urban and Regional Planning at the University of<br />

Naples, co-ordinator of Research Doctorate, President of the Building<br />

Engineering Graduating Course, co-ordinator of Research Projects,<br />

author of more than 80 printed publications. Bureau member of<br />

CIVVIH-ICOMOS, assessor of historical sites to be included in the<br />

UNESCO list.<br />

Adresse postale:<br />

Piazzale V. Tecchio 80 – 80125 NAPOLI (I)<br />

Adresse courrier électronique:<br />

elvira.petroncelli@unina.it<br />

Téléphone:<br />

+39 081 7682313<br />

Premise<br />

The fast processes of de-territorialization affecting all territory are<br />

producing radical and deep transformations in dwelling practices and<br />

changing the way of considering the relationship with a place.<br />

The hyper-extension of urbanized areas represents a relevant<br />

transformation of city and territory required by complex political, cultural,<br />

social and economic factors. Those produce needs and demands being<br />

the expression of new way of territory shape and structure.<br />

Looking for adequate strategies to achieve a sustainable development<br />

pointed out the importance of those subjects such as “quality “ and<br />

“governance” and how by now it’s necessary a review of the used logics,<br />

criteria and indicators.<br />

The “quality” subject has become more and more a new imperative<br />

and the <strong>La</strong>ndscape European Convention (LEC) strongly stressed some<br />

questions.<br />

Giving all the territory the value of landscape –apart from its being<br />

considered exceptional, of everyday life and/or decayed one– is the<br />

expression of the value the landscape generally has got and it is<br />

stressed the idea that:<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<strong>La</strong>ndscape identifies and makes the different parts of territory be<br />

recognizable, shows their history handing down the signs of their<br />

transformations and is produced by the interaction of several tangible<br />

and intangible elements that characterize its appearance and value.<br />

According to that, landscape becomes the expression of deep and<br />

rooted cultures and identities of single territories, related to the people<br />

dwelling and working in those territories.<br />

Quality is a crucial point of the LEC. The Article 1, in giving some basilar<br />

definitions, leads us to consider the value of the perceptive aspect and<br />

how it affects the behaviors.<br />

Intending to adopt landscape quality purposes, as it’s worldly required,<br />

actually produces a new viewpoint of all planning discipline, not only<br />

in relation to the phase of territory knowledge and reading, but also in<br />

relation to purposes and actions definition, involving all the actors of<br />

territorial development process.<br />

Identity and quality<br />

Considering targets of landscape quality implies to investigate the<br />

importance of identity characters.<br />

The identity of a place contains and helps read and understand the<br />

“memory” of a territory, its environmental knowledge, its growth rules<br />

and system of relationships and management. The identity of a place<br />

can be shaped by both tangible and intangible elements that man<br />

contributed to create. In fact the population’s sense of belonging to a<br />

context is represented by culture, activities and traditions, as well as by<br />

building typologies, colors and materials used.<br />

The deep meaning of place identity isn’t the repetition of something<br />

happened but the never-ending building of what can be carried on<br />

in evolutionary way, according to the new needs and expectations<br />

addressed to future (Mannelli L., 2003). As Norberg-Schultz (1979) had<br />

already stressed, the structure of a place isn’t a fixed, eternal condition:<br />

places usually change and sometimes in a fast way too. Anyway, it<br />

doesn’t mean that the genius loci should necessarily change or be lost.<br />

The places preserve their identities for a certain time and each place<br />

should be “capable” of receiving different “contents”, obviously within<br />

certain limits. A place fit only for one purpose would soon become<br />

useless.<br />

The identity cannot be artificially created in a short time, as example<br />

the present places of mystification, which try to reproduce, by new<br />

buildings, relationships and features of historical cities for shopping mall<br />

or gated city. Those places are different from the original environments<br />

mainly because they are lacking in genius loci.<br />

A careful attention should be paid to avoid a landscape logic seen as<br />

a product to sell – which easily trivializes territorial peculiarities and<br />

destroys its identity – and to increase and stimulate communities selfdefinition.<br />

Communities are the main actors in the identity definition, but are also<br />

the subjects to which the process of development and re-qualification<br />

is addressed. Identity and quality represent a strong binomial and two<br />

categories characterizing the process of diversification and cultural<br />

supply.<br />

In such a context, it’s crucial to pay attention to the identity value and<br />

never-ending common re-appropriation and construction of meanings<br />

produced by the actions carried out by all the actors involved in the<br />

territory, even if not permanently. It means to dynamically look at the<br />

endogenous, tangible and intangible elements, which link the territory<br />

history to each dweller. It’s not the case of crystallizing the place cultural<br />

“heritage”, the identities, but of recognizing them and succeeding, in a<br />

certain sense, in building landscapes.<br />

A methodological route<br />

Within the knowledge process targeted to define quality landscape<br />

goals, the starting point consists in defining the general typologies on<br />

which the different landscape ambits depend. In primis we can make a<br />

subdivision into areas, according to the prevailing physical-functional<br />

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