La définition d'une stratégie d'intervention. La ... - RehabiMed

La définition d’une stratégie d’intervention.
La definición de una estrategia de intervención
Defining a strategy for intervention
valorising the tourist vocations of the area in the respect of the
bonds that the territory imposes to the development of receptive
and recreational activities (territorial coherence). At the same time, this
bonds must follow the medium-long term trend of the tourist market,
in order to guarantee a structural improvement of tourist activity
( ). It is even necessary to propose to reach social
(welfare, working) and economic (GDP level) targets, basis of any form
of territorial development (institutional coherence).
The proposal for a Tourist Sustainable Plan: an exemplification
in the Cilento area
Park and it is characterized by a fairly good tourist development on the
coast (mainly constituted by holiday houses) that strongly collides with
the internal areas, immersed in wonderful natural oasis and full of an
architectural and cultural heritage, but hardly damaged by a socialeconomic
and productive backwardness (pic.1).
Hosting structures are very different (hotels, holiday camps,
agrotourisms) and are mainly distributed along the seaside, as an
ulterior demonstration of the dichotomy between the coast and the
internal area (pic.2).
On the results of a SWOT analysis of the area, it has been structured
a planning proposal targeted on four strategic lines of interventions
(Avoiding internal areas abandoning; Reducing population pressure on
the coast; Improving the competitiveness and the attractive capacity
of the area; Improving accessibility). Following these lines, specific
objectives have been identified: among the other things, they are
targeted to retrieve and promote activities linked to the rural natural
and cultural resources, to attract more tourists in the area, to enhance
and qualify tourist supply, to promote the area at a national and an
international level.
In particular, there have been many actions oriented to valorise the
architectural heritage of the area. These actions have been articulated
according to their representation in “point” interventions, “itinerary”
interventions and “network” interventions, as it is easily visible in the
table plan (pic.3).
Point actions are essentially referred to historic centres: in particular,
it could be instituted a living museum settled in the old downtown,
“Il Cilento ieri e... l’altro ieri” (“The Cilento area yesterday and... the
day before”), where some players (possibly local population) could
periodically act scenes of ordinary life of the different civilisation
that have settled along the centuries in the area, encouraging
cultural exchanges, improving economic chances and giving a great
prominence to places architecture, natural set of the playing. This
activity could even be a support for an already spread initiative of a local
Plan, called “Ospitalità da favola” (“Fairytale hosting”), that is targeted to
constitute a network of houses destined to host the visitors of the Park.
The Plan suggests not to build new structures but to draw on existing
resources, retrieving, re-using, preserving and valorising them.
In the itinerary choice it has been underlined the presence of the most
valuable cultural points, identifying for example the religious itinerary
“Il cammino di San Costabile” (“The path of St. Costabile”), based on a
spiritual pursuit among churches, monasteries and cloisters; the cultural
itinerary “Le roccheforti. la difesa del passato” (“The strongholds: the past
defence”), where it is widespread the presence of mediaeval historical
centres erected for a defensive aim; the cultural itinerary “Il percorso
degli avvistamenti” (“The sighting path”), the only one following the
whole seaside, that has been delineated in order to create a proper
system among coastal towers, going through almost every commune.
About networks, that involve local tradition museums and the pretty
valuable historic centres, there have been planned virtual connections,
so that it would be possible to link all the elements and to create a
sole path thanks to some “infopoints”, both placed in the cultural sites
and in places with great visibility inside and outside the area (bigger
towns, exchange junctions of the local and regional network). Only for
historic centres it is suggested the organisation of cultural events such
as expositions, concerts, cultural exhibitions.
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