Verdure in tavola - B2B24 - Il Sole 24 Ore

VIII
qualI taly magazI ne
How the Italian
food is
Declining sales (-1.2%) and visits
(-0.7%) from July 2011 to June 2012.
Restaurants suffer, while increasing
consumption in canteens, pizzerie
and take away. Growth
in consumption from takeaways
Written by Riccardo Oldani
After having long resisted the winds
of crisis, even outside “the house”
ended up being invested. the overall
picture remains bleak: “In the first half
of 2012 - says matthew figure, nPD
foodservice manager - leading indicators
are negative: decrease in gDP
(-2.5%) and consumption (-0.9%), growing
unemployment (came to 10.8%).
the index “consumer confidence”
which measures consumer confidence
in June 2012 reached its lowest in the
last three years: -42”.
It is not surprisingly, then, the decline
- even content - spending outside
the home (1.2% in the 12 months from
July 2011 to June 2012), as well as the
reduction of visits (0.7%). catches the
eye, however, an increase of 0.8% of
the average individual spending (not to
be confused with the average receipt),
a figure, which is explained by an increase
in the cost of the final product,
the son, in turn, of the increase in raw
materials.
the different segments show different
annual trends out of the house: and
the restaurants, like bars and service
stations, showed a reduction in spending,
grow the tables and places of administration
in retail, such as those in
shopping malls.
It is noted, in parallel, a reduction
of visits related to a functional purpose
(not hedonic): in fact fall lunch breaks
in restaurants. It grows rather a tendency
to cut back on fast meals, which
are increasingly becoming like simple
snacks.
“It is in place - explains figura - a
shift meals at lower levels of expenditure
and consumption as a joint response to
the crisis. So, who used to go to a restaurant
for lunch tends to opt for the
bar, those who ate the first and second
dish, reduced to a single scale, and who
used to eat a sandwich goes for a snack.
“two other aspects of your nPD crest
confirm this trend. One is the growth in
visits to the premises belonging to the
february-march-2013
so-called “generation y”.
young people in an age group between
18 and 29 years old, who still
want to go out and experience, having
a little purchasing power. these are the
band with the highest number of visits
per capita, more than 470 in the year,
always looking for ideal situations to
reduce spending without sacrificing the
atmosphere.
In this way, they are aided by an
increased communication and a greater
exchange of experiences between customers
related to the use of massive
consumption of social media.
the second aspect, that goes in the
direction of “snacking”, is the increase
of eating “off premise”, that is, outside
the premises. We eat on the street, on
public transport, everywhere, as it is
customary in anglo-Saxon countries.
takeaways are growing as never before
in Italy.
the habit of nibbling something
here and there, without giving the consummation
of the structured setting
of a meal is reflected in the growth of
new types of businesses: “Or rather -
explains figura - exercises that had not
practiced the administration and now
they widen in this sphere. Such as bakeries,
which are transformed into places
to drink or lunch”.
among other trends identified by
the panel crest, we can notice an increase
in ethnic clubs, partly as a result
of the change in the Italian population,
which is becoming more and more cosmopolitan,
the increase in consumption
in the cafeteria, which allow having
collective experiences (groups of
friends), as well as in vending. On the
supply side grow promotions, although
they are still a fringe element.
“the motivations for outside the
home - figure sums - are increasingly
linked to the hedonistic sphere: in the
quarter april to June 2012, this type of
visits fell by 5.4%. a signal confirmed by
the drop in visits over the weekend, in
the first half of 2012 decreased by 3.4%”.
how to translate these signals into
concrete offers? “It is time to think
about proposals to take away and home
delivery service - says figura -. Do not
neglect to offer for young people, as
among the 18-29 years age class grow
visits, taking into account that the
“trading down”, the demand for services
and products at low cost, is going to last
in time”.
At pAge 46
When financial police
has no reason
The only “tovagliometro” is not
enough to establish the evasion. The
Tax Commission Veneto expresses
the agreement to a company that had
challenged the findings of Finance.
Written by Dario Aquaro
By itself, the so-called “tovagliometro”
is not enough: the judgment of
77/24/12 ctr Veneto has in fact confirmed
that the IrS can use it to rebuild
revenues and challenge any receipts
in black, but only if it finds another
evidence of evasion. What is it exactly?
the tovagliometro is a method that is
based on the detection of towels used by
a restaurant compared with the number
of seats declared on the receipts issued.
the controversy
In the case dealt with by the tax
court, the finance guards had performed
a test in a hotel with adjoining
restaurant and bar. the accounting
system was regular, but they were challenged
more revenue for the restaurant
business based, in fact, the consumption
of napkins. the notice of assessment,
however, was contested by the company
argued that the results of the method
of tovagliometro banged against the
others derived from the average consumption
of raw materials or the actual
capacity of seats in the restaurant. the
crt, board of appeal, ruled in favor of
the company: the investigation based
on tovagliometro must be annulled.
there wasn’t, in short, any feedback
with the business reality. the IrS
has not specified whether the rejection
rate of towels has been considered to
use those for the simple hotel service
(breakfast or room service). It did not
find the relationship between towels
sent to the laundry and meals given to
hotel guests only. finally, and importantly,
when the agents did not show
any increase of fees: the data were in
line with those recorded in the same
months in previous years. In conclusion,
according to the judges, there were
no clues to a concealment of income.