tradicionalmenteinovador - Brazil Buyers & Sellers

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Gliding flight >> Production of vegetables soared considerably over the past three decades and has now reached a stable position in <strong>Brazil</strong> <strong>Brazil</strong>’s vegetable production business has been flying high over the past 30 years, thanks to rising productivity rates per area derived from the use of new technologies. The planted area has even decreased slightly, remaining at around 800 thousand hectares during this period, and reached its peak in 1998, when it rose to a total of 838 thousand hectares. Over this period, yields per hectare almost doubled, soaring 102% and jumping from 10.905 tons per hectare in 1980 to 22.029 t/ha in 2009. The most recent data of the sector as a whole were released in mid 2011, by Embrapa Vegetables, located in Brasília (FD), and refer to 2009. Back then, production reached 17.8 million tons, of which, eight selected crops (potato, tomato, onion, garlic, carrot, sweet potato and the so-called oleric fruit – watermelon and melon) represented 73% of the total. The volume went down 7.63% from 2008, and the highest reductions occurred with the Irish and sweet potato crops, along with smaller garlic volumes and other vegetables, induced by climatic factors, for the most part. Nonetheless, revenue generated by vegetables went up, jumping from R$ 20.2 billion to R$ 24.2 billion, attesting to the huge economic representativeness of the sector, reflecting on the social side with the creation of upwards of 7.3 million jobs. As for 2010, indications point to the reaction of the most important crops and their more expressive planted areas, according to a survey conducted by the Center for Advanced Studies on Applied Economics of the Luiz de Queiroz College of Agriculture, a division of the University of São Paulo (Cepea/Esalq/USP). The surveyed vegetables – onion, potato, carrot and tomato – showed an average planted area increase of 8.7%, on account of the previous good financial performance. The same amount of investments is expected for 2011. >> OUTSTRIPPING THE POPULATION Data released by Embrapa Vegetables show that, over the past three REVENUE GENERATED IN 2009 AMOUNTED TO R$ 24 BILLION decades, the horticultural production volumes outstripped the growth rate of the population (99.4% against 61.5%). Therefore, consumption per person a year soared from 75.400 kilos to 93.112 kg. Such a situation certainly contributed towards stabilizing the production volumes, along with recent data pointing to slight reduction in consumption. This reality includes the vegetable consumption campaigns, one of the sector’s major strategies at the moment, since the domestic market accounts for upwards of 98% of the destination of the vegetables. Exports are still in their fledgling stage, while imports have been rising, which is equally a cause for concern. 12
Sílvio Ávila On the commercialization side, suggestions include value adding proposals and the modernization of the public channels, besides the introduction of new initiatives intended to meet market requirements, along with efforts by the productive sector geared towards moving into unchartered markets, without overlooking the need to use the natural resources appropriately, thus reducing losses, while seeking logistic improvements and well planned moves. What is also worth mentioning is the relevant socioeconomic profile of the sector, grabbing all the attention it needs, while making sustainability and development its preferred targets. >> SEM SOBRESSALTOS . Smoothly Evolução das hortaliças no Brasil Ano Área Produção Produtiv. Disponibilid. (mil ha) (mil t) (t/ha) (kg/hab/ano) 1980 820 8.940 10,905 75,400 1990 789 11.710 14,835 79,882 2000 799 14.858 18,591 86,744 2001 802 16.077 20,044 92,493 2002 824 17.768 21,556 100,732 2003 817 18.115 22,166 101,210 2004 780 17.591 22,554 96,872 2005 786 17.379 22,115 95,395 2006 800 18.278 22,839 99,460 2007 817 18.940 23,194 102,957 2008 808 19.302 23,899 104,928 2009 809 17.829 22,029 93,112 Fontes: IBGE/FAO/Embrapa Hortaliças 13
Page 2 and 3: TRADICIONALMENTEINOVADOR O único c
Page 4: EXPEDIENTE . Publishers and editors
Page 8 and 9: Sopa de legumes A diversidade de cl
Page 10 and 11: Legume soup The different climates
Page 12 and 13: PRoDUÇÃo . Production Voo planado
Page 16 and 17: Em busca de saídas >> Exportação
Page 18 and 19: In pursuit of solutions >> Brazilia
Page 20 and 21: Inor Ag. Assmann Brilho ofuscado >>
Page 22 and 23: Shining faintly >> Surveys show tha
Page 24 and 25: Brigando por espaço >> Ações nac
Page 26 and 27: À frente >> Instituto Brasileiro d
Page 28 and 29: Mercado . Market Resultados máximo
Page 30 and 31: Maxi results >> Distinguished produ
Page 32 and 33: A peso de ouro >> As especiarias, i
Page 34 and 35: Em xeque >> Cadeia de hortaliças l
Page 36 and 37: Sílvio Ávila Pró-renovação >>
Page 38 and 39: Renewal-oriented >> Program focused
Page 40 and 41: AS PRINCIPAIS . Main >> Alho . Garl
Page 42 and 43: Mild competition >> Garlic in Brazi
Page 44 and 45: Batata . Potato Três vezes líder
Page 46 and 47: Three times a leader >> Potatoes oc
Page 48 and 49: Batata-DOCE . Sweet potato Sílvio
Page 50 and 51: Underutilized energy >> The sweet p
Page 52 and 53: cebola . Onion De olho no vizinho A
Page 54 and 55: Keeping an eye on the neighbor >> N
Page 56 and 57: CENOURA . Carrot Firme na terra, >>
Page 58 and 59: Soaring production, sluggish consum
Page 60 and 61: folhosas . Leafy todasA Espaço par
Page 62 and 63: Room for all >> Segment of leafy an
Page 64 and 65:
mandioca . Cassava A volta à raiz
Page 66 and 67:
Back to the origin >> Cassava suppl
Page 68 and 69:
tomate . Tomato Rei do pedaço >> T
Page 70 and 71:
Inor Ag. Assmann The king of the ar
Page 72 and 73:
tecnologia . Technology Salada doma
Page 74 and 75:
Tamed salad >> Researchers adapted
Page 76 and 77:
Justa homenagem >> Nova variedade d
Page 78 and 79:
Com jeitinho >> Do campo até a mes
Page 80 and 81:
Improdutivo >> Perdas pós-colheita
Page 82 and 83:
Unproductive >> Post-harvest losses
Page 84 and 85:
Por etapas >> Especialistas do IAC
Page 86 and 87:
Eventos . Events Muita vitalidade D
Page 88:
In full swing >> Brazilian Horticul
Page 91:
Ponto de encontro . Venue 51º Cong
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