tradicionalmenteinovador - Brazil Buyers & Sellers

At the front
through a thorough knowledge of the sector, for its development
through strategic planning, whilst valuing the social
role in the generation of jobs and income. It includes
companies, seedling and seed associations, producers of
farm inputs and suppliers of packaging, along with retailers,
restaurants, industrial kitchens and public entities. The
>> Brazilian Horticulture
entity intends to provide technical, political and social representation,
as well as organize market-oriented and technology-oriented
intelligence.
Institute (Ibrahort) engages
in granting the productive
The initial and historical mark is to work out the Socioeconomic
Profile of the Horticultural Chain in Brazil, which
chain a representative status
is supposed to contain the real and wide range of the sector,
with a complete set of information in the five regions across
Brazil. All data that is surveyed should serve as foundation
for public policies and private investments in the area, says
Carlos Schmidt, first elected president of the association.
Schmidt works in the executive management department
of the Hortifruti Association in the State of São Paulo
(Aphortesp), created in 2004, with its place of business at
the Rural Union Office in Mogi das Cruzes. It encompasses
the Alto Tietê region, Ibiúna, Vargem Grande Paulista, São
Roque, Piedade and surroundings, and is viewed as an exemplary
entity in the organization of the sector. The association
comprises 11 members, one from the region of Pouso
Redondo (MG), and they all comply with the requirements
of a strict professional and legal profile, besides the partnership
with approximately 600 growers in the region, who are
given the best directives.
Renato Abdo is Ibrahort’s consultant, and he used to be
responsible for the Ideagro and also presides over the Sectorial
Chamber of Vegetables, Onion and Garlic of the State of
São Paulo. The Ibrahort, Schmidt adds, is also engaged with
Mapa’s Strategic Agenda, over the 2010-2015 period, along
with the Sectorial Chamber of the Vegetables Productive
Chain. In the meantime, jointly with the Sebrae, it is lending
support to the campaign, “Consume vegetables every day:
your health will be grateful”, devised by the ministry.
In view of the need for a major organism, with a national
scope, to represent the horticulture production chain and
provide a socioeconomic profile for the sector in the Country,
the Brazilian Horticulture Institute (Ibrahort) was created
in late 2010. The entity was constituted within the range
of the Sectorial Chamber of the Vegetable Production Chain
linked with the Ministry of Agriculture, Livestock and Food
Supply (Mapa), based on a workshop run by the Brazilian
Service of Support to Micro and Small Companies (Sebrae),
and it originated from the transformation of the Agribusiness
Development Institute (Ideagro), which had been operating
in the Alto Tietê region, in São Paulo, since 2006.
Ibrahort undertakes to consolidate the social organization
movement of the horticulture production chain,
Inor Ag. Assmann
>> REINFORCEMENT The sector registers the recent
launch, in June 2011, of the Joint Parliamentary Front for
the Defense of the Horti-Fruti-Flower Segment (Pró-Horti),
in National Congress, with the support from upwards of 200
parliament members. According to Junji Abe, president and
federal deputy for São Paulo, the group are engaged in implementing
public policies geared towards the production
chains of vegetables, legumes, tubers, bulbs and fruit, honey
and honey-based products, poultry and eggs, small-scale
dairy cattle operations, flowers and other items destined
for the domestic market, so as “to capture more attention to
these categories excluded from any incentive program”.
The initiative, Abe adds, is going to fight for the introduction
of devices that benefit the entire production chain,
from research to the development of varieties, and rural extension
services, including the manufacturing and sales of
inputs and commercial channels for final products.
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