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Prudential Premier Retirement Variable Annuities

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out of any other business we may conduct. Income, gains, and losses, whether or not realized, for assets allocated to the Separate<br />

Account are, in accordance with the <strong>Annuities</strong>, credited to or charged against the Separate Account without regard to other income,<br />

gains, or losses of Pruco Life. The obligations under the <strong>Annuities</strong> are those of Pruco Life, which is the issuer of the <strong>Annuities</strong> and<br />

the depositor of the Separate Account. More detailed information about Pruco Life, including its audited consolidated financial<br />

statements, is provided in the Statement of Additional Information.<br />

We may offer new Sub-accounts, eliminate Sub-accounts, or combine Sub-accounts at our sole discretion. We may also close<br />

Sub-accounts to additional Purchase Payments on existing <strong>Annuities</strong> or close Sub-accounts for <strong>Annuities</strong> purchased on or after<br />

specified dates. We will first notify you and receive any necessary SEC and/or state approval before making such a change. If an<br />

underlying mutual fund is liquidated, we will ask you to reallocate any amount in the liquidated fund. If you do not reallocate these<br />

amounts, we will reallocate such amounts only in accordance with guidance provided by the SEC or its staff (or after obtaining an<br />

order from the SEC, if required). We reserve the right to substitute underlying portfolios, as allowed by applicable law. If we make<br />

a fund substitution or change, we may change the Annuity contract to reflect the substitution or change. We do not control the<br />

underlying mutual funds, so we cannot guarantee that any of those funds will always be available.<br />

If you are enrolled in a Dollar Cost Averaging, Automatic Rebalancing, or comparable programs while an underlying fund merger,<br />

substitution or liquidation takes place, unless otherwise noted in any communication from us, your Account Value invested in such<br />

underlying fund will be transferred automatically to the designated surviving fund in the case of mergers, the replacement fund in the case<br />

of substitutions, and an available Money Market Fund in the case of fund liquidations. Your enrollment instructions will be automatically<br />

updated to reflect the surviving fund, the replacement fund or a Money Market Fund for any continued and future investments.<br />

With the MVA Options, we use a separate account of Pruco Life different from the Pruco Life Flexible Premium <strong>Variable</strong> Annuity<br />

Account discussed above. This separate account is not registered under the Investment Company Act of 1940. Moreover, you do<br />

not participate in the appreciation or depreciation of the assets held by that separate account.<br />

Service Fees Payable to Pruco Life<br />

Pruco Life and/or our affiliates receive substantial and varying administrative service payments, Rule 12b-1 fees, and “revenue<br />

sharing” payments from certain underlying Portfolios or related parties. Rule 12b-1 fees compensate our affiliated principal<br />

underwriter for distribution, marketing, and/or servicing functions. Administrative services payments compensate us for providing<br />

administrative services with respect to Annuity Owners invested indirectly in the Portfolio, which include duties such as<br />

recordkeeping shareholder services, and the mailing of periodic reports. We receive administrative services fees with respect to<br />

both affiliated underlying Portfolios and unaffiliated underlying Portfolios. The administrative services fees we receive from<br />

affiliates originate from the assets of the affiliated Portfolio itself and/or the assets of the Portfolio's investment advisor. In<br />

recognition of the administrative services provided by the relevant affiliated insurance companies, the investment advisors to<br />

certain affiliated Portfolios also make “revenue sharing” payments to such affiliated insurance companies. In any case, the<br />

existence of these payments tends to increase the overall cost of investing in the Portfolio. In addition, because these payments are<br />

made to us, allocations you make to these affiliated underlying Portfolios benefit us financially.<br />

We collect these payments and fees under agreements between us and a Portfolio's principal underwriter, transfer agent, investment<br />

advisor and/or other entities related to the Portfolio.<br />

The 12b-1 fees and administrative services fees that we receive may vary among the different fund complexes that are part of our<br />

investment platform. Thus, the fees we collect may be greater or smaller, based on the Portfolios that you select. In addition, we<br />

may consider these payments and fees, among a number of factors, when deciding to add or keep a Portfolio on the “menu” of<br />

Portfolios that we offer through the Annuity. Please see the table entitled “Underlying Mutual Fund Portfolio Annual Expenses”<br />

for a listing of the Portfolios that pay a 12b-1 fee.<br />

With respect to administrative services fees, the maximum fee (as of December 31, 2011) that we receive is equal to 0.40% of the<br />

average assets allocated to the Portfolio(s) under the Annuity. We expect to make a profit on these fees.<br />

In addition, an investment advisor, sub-advisor or distributor of the underlying Portfolios may also compensate us by providing<br />

reimbursement, defraying the costs of, or paying directly for, among other things, marketing and/or administrative services and/or<br />

other services they provide in connection with the Annuity. These services may include, but are not limited to: sponsoring or<br />

co-sponsoring various promotional, educational or marketing meetings and seminars attended by distributors, wholesalers, and/or<br />

broker dealer firms' registered representatives, and creating marketing material discussing the contract, available options, and<br />

underlying Portfolios. The amounts paid depend on the nature of the meetings, the number of meetings attended by the advisor,<br />

sub-advisor, or distributor, the number of participants and attendees at the meetings, the costs expected to be incurred, and the level<br />

of the advisor's, sub-advisor's or distributor's participation. These payments or reimbursements may not be offered by all advisors,<br />

sub-advisors, or distributors, and the amounts of such payments may vary between and among each advisor, sub-advisor, and<br />

distributor depending on their respective participation.<br />

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