Prudential Premier Retirement Variable Annuities

PRUCO LIFE INSURANCE COMPANY
A Prudential Financial Company
751 Broad Street, Newark, NJ 07102-3777
PRUDENTIAL PREMIER ® RETIREMENT VARIABLE ANNUITY X SERIESSM (“X SERIES”)
PRUDENTIAL PREMIER ® RETIREMENT VARIABLE ANNUITY B SERIESSM (“B SERIES”)
PRUDENTIAL PREMIER ® RETIREMENT VARIABLE ANNUITY L SERIESSM (“L SERIES”)
PRUDENTIAL PREMIER ® RETIREMENT VARIABLE ANNUITY C SERIESSM (“C SERIES”)
Flexible Premium Deferred Annuities
PROSPECTUS: August 20, 2012
This prospectus describes four different flexible premium deferred annuity classes offered by Pruco Life Insurance Company
(“Pruco Life”, “we”, “our”, or “us”). For convenience in this prospectus, we sometimes refer to each of these annuity contracts as
an “Annuity”, and to the annuity contracts collectively as the “Annuities.” We also sometimes refer to each class by its specific
name (e.g., the “B Series”). Each Annuity may be offered as an individual annuity contract or as an interest in a group annuity.
Each Annuity has different features and benefits that may be appropriate for you based on your financial situation, your age and
how you intend to use the Annuity. There are differences among the Annuities that are discussed throughout the prospectus and
summarized in Appendix B entitled “Selecting the Variable Annuity That’s Right for You”. Financial Professionals may be
compensated for the sale of each Annuity. Selling broker-dealer firms through which each Annuity is sold may decline to
recommend to their customers certain of the optional features and Investment Options offered generally under the Annuity or may
impose restrictions (e.g., a lower maximum issue age for certain Annuities and/or optional benefits). Selling broker-dealer firms
may not make available or may not recommend all the Annuities and/or benefits described in this prospectus. Please speak to your
Financial Professional for further details. Each Annuity or certain of its investment options and/or features may not be
available in all states. The guarantees provided by the optional benefits are the obligations of and subject to the claims paying
ability of Pruco Life. Certain terms are capitalized in this prospectus. Those terms are either defined in the Glossary of Terms or in
the context of the particular section. Because the X Series Annuity grants Purchase Credits with respect to certain Purchase
Payments you make, the expenses of the X Series Annuity are higher than expenses for an Annuity without a Purchase
Credit. In addition, the amount of the Purchase Credits that you receive under the X Series Annuity may be more than
offset by the additional fees and charges associated with the Purchase Credit.
THE SUB-ACCOUNTS
The Pruco Life Flexible Premium Variable Annuity Account is a Separate Account of Pruco Life, and is the investment vehicle in
which your Purchase Payments invested in the Sub-accounts are held. Each Sub-account of the Pruco Life Flexible Premium
Variable Annuity Account invests in an underlying mutual fund – see the following page for a complete list of the Sub-accounts.
Currently, portfolios of Advanced Series Trust are being offered. Certain Sub-accounts are not available if you participate in an
optional living benefit – see “Limitations With Optional Benefits” later in this prospectus for details.
PLEASE READ THIS PROSPECTUS
This prospectus sets forth information about the Annuities that you ought to know before investing. Please read this
prospectus and the current prospectus for the underlying mutual funds. Keep them for future reference. If you are
purchasing one of the Annuities as a replacement for an existing variable annuity or variable life coverage, or a fixed insurance
policy, you should consider any surrender or penalty charges you may incur and any benefits you may also be forfeiting when
replacing your existing coverage and that this Annuity may be subject to a Contingent Deferred Sales Charge if you elect to
surrender the Annuity or take a partial withdrawal. You should consider your need to access the Annuity’s Account Value and
whether the Annuity’s liquidity features will satisfy that need. Please note that if you are investing in this Annuity through a
tax-advantaged retirement plan (such as an Individual Retirement Account or 401(k) plan), you will get no additional tax advantage
through the Annuity itself.
AVAILABLE INFORMATION
We have also filed a Statement of Additional Information dated the same date as this prospectus that is available from us, without
charge, upon your request. The contents of the Statement of Additional Information are described at the end of this prospectus –
see Table of Contents. The Statement of Additional Information is incorporated by reference into this prospectus. This prospectus
is part of the registration statement we filed with the SEC regarding this offering. Additional information on us and this offering is
available in the registration statement and the exhibits thereto. You may review and obtain copies of these materials at no cost to
you by contacting us. These documents, as well as documents incorporated by reference, may also be obtained through the SEC’s
Internet Website (www.sec.gov) for this registration statement as well as for other registrants that file electronically with the SEC.
Please see the section of this prospectus entitled “How to Contact Us” for our Service Office address.
These annuities are NOT deposits or obligations of, or issued, guaranteed or endorsed by, any bank, are NOT insured or
guaranteed by the U.S. government, the Federal Deposit Insurance Corporation (FDIC), the Federal Reserve Board or any
other agency. An investment in an annuity involves investment risks, including possible loss of value, even with respect to
amounts allocated to the AST Money Market Sub-account.
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE
COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE COMMISSION OR ANY STATE
SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
PRUDENTIAL, PRUDENTIAL FINANCIAL, PRUDENTIAL ANNUITIES AND THE ROCK LOGO ARE SERVICEMARKS
OF THE PRUDENTIAL INSURANCE COMPANY OF AMERICA AND ITS AFFILIATES. OTHER PROPRIETARY
PRUDENTIAL MARKS MAY BE DESIGNATED AS SUCH THROUGH USE OF THE SM OR ® SYMBOLS.
FOR FURTHER INFORMATION CALL: 1-888-PRU-2888 OR GO TO OUR WEBSITE AT
HTTP://WWW.PRUDENTIALANNUITIES.COM
Prospectus dated: August 20, 2012 Statement of Additional Information dated: August 20, 2012
PLEASE SEE OUR IRA, ROTH IRA AND FINANCIAL DISCLOSURE STATEMENTS
ATTACHED TO THE BACK COVER OF THIS PROSPECTUS.