MusLi (Museums Literacy) - Fondazione Fitzcarraldo

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34 <strong>MusLi</strong> - No qualifications needed: museums and new audiences 01 ITALY _ TURIN 45.0899, 7.6638 Name of the organization / museum A come Ambiente (“E as Environment”) Corso Umbria, 90 10144 Turin (Italy) www.museoambiente.org
PROMOTIONAL PROGRAMMES OF A COME AMBIENTE MUSEUM Key points of interest <strong>MusLi</strong> - No qualifications needed: museums and new audiences motivation The project demonstrated to be successful in raising and strengthening the participants’ motivation. People are interested by the fact that the museum refers to, and also offers to them something that can be used in their personal and private life. The museum seems to facilitate socialisation and to meet the needs related to family liaisons. Thanks to articulated promotional campaigns, the museum reduces the economical barriers discouraging people from the visit. communication/contact (channels, spaces, strategies): The project was successful in reaching and involving the target public. The museum’s communication addresses to people directly in their life spaces, with a direct reference to their real and current interests, and it also communicates inside the “mass services”, as for instance at cash desks in big stores, thus presenting itself not as “exclusive”, but on the contrary fitting to “common people”. The communication is always creative and informal in order to remove the idea of the museum as something “classical”, boring and unchangeable. Description A come Ambiente is rather than a museum an interpretation centre totally devoted to develop the audiences’ awareness concerning environmental issues and responsible behaviours to adopt in order to protect the environment, i.e. energy saving, waste recycling and so on. This museum was created as an association of 18 public and private partners, amongst which public administrations (the Turin City Council, the Province, the Region), research centres, private companies and big distribution chains (for instance COOP, Auchan). 35
Page 1 and 2: MUSEUMS LITERACY Bolzano | Bruxelle
Page 3 and 4: Bolzano | Bruxelles | Budapest | Ma
Page 5 and 6: Index Introduction The scenario The
Page 7 and 8: Introduction MusLi - No qualificati
Page 9 and 10: • MusLi - No qualifications neede
Page 11 and 12: The scenario MusLi - No qualificati
Page 13 and 14: MusLi - No qualifications needed: m
Page 15 and 16: The Museums Literacy project MusLi
Page 17 and 18: Methodology MusLi - No qualificatio
Page 21 and 22: List of case studies The case studi
Page 23 and 24: Final recommendations MusLi - No qu
Page 35: MusLi - No qualifications needed: m
Page 45 and 46: L.S.L. visitors - What did you enjo
Page 49 and 50: To be remarked: MusLi - No qualific
Page 53 and 54: MEETING AT THE MUSEUM. PROGRAMMES O
Page 57 and 58: 2. The programme of visits to museu
Page 63 and 64: TEAHOUSE OF NATIONALITIES Key point
Page 65 and 66: Highest education of the visitors
Page 69 and 70: „MOTORWAY FROM A MOLE’S VIEW”
Page 73 and 74: MUSEUM LITERACY IN PRISON A Louvre
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Project outcomes: a) Questionnaires
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The “torch” (if used): very mu
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5. How would you define yourself?
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Dance: often: 5 occasionally: 3
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10. Profession: Unemployed: 2 Hou
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SCHOOLING LEVEL OF PARTICIPANTS:
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MusLi - No qualifications needed: m
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ADULT ENGAGEMENT THROUGH: EARLY YEA
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Feedback from participants MusLi -
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Examples of participant responses:
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Collective Conversations: A model f
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Before Museum staff are friendly 43
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Before I’m anxious about the proj
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Before I’d like to pick up new sk
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Before It’ll be a chance to meet
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Before I’d like to continue my ed
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Examples of Participant Responses P
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12 What do you think you will remem
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PILOT MUSEUM ACTIVITIES FOR ELDERLY
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Aquincum Museum 1. Aquincum Museum
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The factors/ steps leading to succe
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Economic, financial questions 17. 1
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