MusLi (Museums Literacy) - Fondazione Fitzcarraldo

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94 <strong>MusLi</strong> - No qualifications needed: museums and new audiences case 06 b) Focus group: On June 10 th 2009, after the exhibition closed, a focus group was organized in order to hear from those who do not attend or participate to cultural events (either local or not) encouraging the focus group participants to bring out reasons, expectations, fears and other indicators of interest. This evaluation should be considered as formative because the intention was to improve the organization’s future proposals and make further initiatives more attractive. The aim is to arouse the interest of all segments of our users and citizens, while preserving the cultural level of all projects. The meeting, lasting about 90 minutes, took place in the conference room of the Trevi Centre, in a quiet and friendly atmosphere, involving seven people belonging to the target groups mentioned above. The participants were asked to briefly introduce the other participants specifying their schooling level. The group was then asked to answer the following five questions: 1) What are the reasons for lack of participation in cultural events? 2) What are your main leisure activities? 3) What is the image you have of a museum? Of an exhibition? If you have attended a museum or exhibition in the past, why didn’t you come back? 4) In your opinion what would make a place or an arts or cultural event interesting for you? 5) As a means of communication what method do you think would be most effective for informing you, your friends and /or relatives about cultural events? For question 1 multiple choice answers were proposed (see below) and the inputs from the individual participants were also collected. Multiple choice answers to question 1: lack of time / do not know anyone with whom to go / difficulty in getting to the Trevi Centre or other places / culture costs too much / little interest in arts themes/ culture annoys me / I do not understand art, music, theatre - I don’t know anything about it / I was not aware of the event. Focus group outcomes (qualitative): PARTICIPANTS: they are almost all retired people. They occasionally attend cultural events on their own (most often involved in the cultural events organized by the association of which they are members). There is a difficulty in understanding and this is perceived by them as a lack of cultural background. They prefer music-related events such as concerts or operetta (some have, or have had, a subscription to the theatre). The choice of the event is related to personal tastes.
SCHOOLING LEVEL OF PARTICIPANTS: • • • Primary School: 2 Compulsory school first cycle (leaving age 14): 4 Secondary school (leaving age 16): 1 1) WHAT ARE THE REASONS FOR LACK OF PARTICIPATION IN CULTURAL EVENTS? • • Lack of time: 3 I do not know anyone with whom to go: 0 • Difficulties in getting to the Trevi Centre or other places • Culture is expensive: 0 • Little interest in arts or theme of the event: 3 • Culture annoys me: 0 • Do not understand art, music, theatre because I do not know about it: 3 • I was not aware of the event: 6 <strong>MusLi</strong> - No qualifications needed: museums and new audiences People are informed about cultural offers, especially theatre through information received from the Autonomous Province (maybe this doesn’t happen at the right time, information is lacking in the newspapers, potential users do not believe it is enough, they find that it is not appropriate to the citizen’s needs). People do not participate because of particular work schedules; they are physically and mentally tired although they have a desire to participate in cultural events; going out late in the evening is quite a drama for many of them, cultural offers do not match people’s tastes or expectations ( they like operetta and merry musicals, because there is a desire to laugh – calendars offer a program that satisfies this only in part); because they are lazy, school doesn’t get people used to attending arts events, they had no time to attend cultural events in their youth and now that they have time they feel inadequate because of a lack of cultural background so they feel intimidated. 2) WHAT ARE YOUR MAIN LEISURE ACTIVITIES? During the week they are very busy, have no time for themselves: usually take care of home, grandchildren, charity work, seeking the company of friends (the importance of social contact). They prefer to enjoy outdoor activities such as cycling or swimming. Activities done in solitude: reading, gardening, walks in the city, watching sports on TV. The evening hours are usually devoted to culture, especially for those with season tickets. On Saturdays and Sundays there are a lot of outdoor activities (hiking or walking in the mountains, bike tours, swimming), particularly with friends. When they are on holiday they go walking in the mountains or travel inside Italy, always with friends. 95
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MUSEUMS LITERACY Bolzano | Bruxelle
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Bolzano | Bruxelles | Budapest | Ma
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Index Introduction The scenario The
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Introduction MusLi - No qualificati
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• MusLi - No qualifications neede
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The scenario MusLi - No qualificati
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MusLi - No qualifications needed: m
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The Museums Literacy project MusLi
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Methodology MusLi - No qualificatio
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List of case studies The case studi
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Final recommendations MusLi - No qu
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PROMOTIONAL PROGRAMMES OF A COME AM
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Page 45 and 46: L.S.L. visitors - What did you enjo
Page 47 and 48: MusLi - No qualifications needed: m
Page 49 and 50: To be remarked: MusLi - No qualific
Page 53 and 54: MEETING AT THE MUSEUM. PROGRAMMES O
Page 57 and 58: 2. The programme of visits to museu
Page 63 and 64: TEAHOUSE OF NATIONALITIES Key point
Page 65 and 66: Highest education of the visitors
Page 69 and 70: „MOTORWAY FROM A MOLE’S VIEW”
Page 73 and 74: MUSEUM LITERACY IN PRISON A Louvre
Page 87 and 88: Project outcomes: a) Questionnaires
Page 89 and 90: The “torch” (if used): very mu
Page 91 and 92: 5. How would you define yourself?
Page 93 and 94: Dance: often: 5 occasionally: 3
Page 95: 10. Profession: Unemployed: 2 Hou
Page 103 and 104: ADULT ENGAGEMENT THROUGH: EARLY YEA
Page 107 and 108: Feedback from participants MusLi -
Page 109 and 110: Examples of participant responses:
Page 111 and 112: Collective Conversations: A model f
Page 117 and 118: Before Museum staff are friendly 43
Page 119 and 120: Before I’m anxious about the proj
Page 121 and 122: Before I’d like to pick up new sk
Page 123 and 124: Before It’ll be a chance to meet
Page 125 and 126: Before I’d like to continue my ed
Page 127 and 128: Examples of Participant Responses P
Page 133 and 134: 12 What do you think you will remem
Page 135 and 136: PILOT MUSEUM ACTIVITIES FOR ELDERLY
Page 137 and 138: Aquincum Museum 1. Aquincum Museum
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The factors/ steps leading to succe
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Economic, financial questions 17. 1
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