MusLi (Museums Literacy) - Fondazione Fitzcarraldo

42 MusLi - No qualifications needed: museums and new audiences
case 01
Instead, the data referring to the expectations before the visit don’t show significant variations of the
visitors with low schooling level from the total sample of visitors. Around 65,5% of the total answered
that she/he expected to “learn something new”, and this doesn’t change from the group of visitors
with low schooling level to the total visitors. The second scored answer (“I expected to spend a nice
afternoon with my family”) changes significantly (40,5% amongst the total visitors, 22,5% for visitors
with l.s.l.), but this can be explained taking into account the different percentage of visitors with low
schooling level having come in group and not with the family (see above). The answer that got the highest
scores apart from these two was “to find answers to specific questions” (30% of total visitors, 39%
of visitors with l.s.l.).
When considering the variance/difference between expectations and actual impressions, the visitors
with low schooling level show an average slightly higher level of satisfaction in particular regarding
what they have learnt. Apart from the strong incidence of the answer “My children have amused themselves”
amongst the total visitors, to be explained in relationship with the strong percentage of families,
around 77% of visitors declared that they had “amused themselves”, and this did not change
between the total and the group. More than half of the visitors told they had “found an answer to
some questions” (this answer increases from 54% of the total visitors up to 63% of the visitors with
low schooling level) and they “discovered things they did not expect” (52% of the total visitors, 56%
of the visitors with l.s.l.) The other possible answers were “I think the museum fits more to children than
to adults”, “I got bored”, “others”.
Total visitors – What did you enjoy about the museum?
80%
70%
60%
50%
40%
30%
20%
10%
0%
77%
A
58%
54%
52%
D B
C
17%
E
2% 2%
F
G
0%
H