MusLi (Museums Literacy) - Fondazione Fitzcarraldo

„MOTORWAY FROM A MOLE’S VIEW”
Key points of interest
MusLi - No qualifications needed: museums and new audiences
motivation
The project demonstrated success in raising and strengthening motivation in the participants.
This temporary exhibition was about excavations and their discoveries along the new motorway
being built to their city, so the topic related to people’s everyday lives and future. What is more,
as the title suggests the whole exhibition was presented from the perspective of an animal (a
mole), which implied the use of humour and simple language in the exhibition.
communication/contact (channels, spaces, strategies)
The project was successful in reaching and involving the target audience. A great deal of the
communication was based on inviting relatives and friends of the people working (even if temporarily)
at the excavations.
museums language/mediation
The project was successful in adopting languages and interpretation/mediation strategies appropriate
for the target audience. Excavation finds were presented in straightforward language
with some humour and with lots of graphics. All kinds of workers were represented, including
unskilled labourers.
kind of experience proposed (also additional and supplementary elements to the museum experience
that can be perceived and count as an added value, i.e.: chance for socialising,
learning, entertainment, etc)
The project demonstrated the success of specific types of experiences, activities, attractions,
etc. offered to the public. It is very rare in Hungarian museums to have an exhibition presented
in a humorous tone, so this exhibition was unique in this sense. Also participants of the excavations
were invited to guide their friends in the exhibition, which made it even more personal for
visitors.
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