MusLi (Museums Literacy) - Fondazione Fitzcarraldo

48 MusLi - No qualifications needed: museums and new audiences
case 01
is quite openly commercial. It reveals a “logic of exchange of benefits” between museum and
potential visitors that is generally alien to museums, perceiving themselves as merit goods
whose value is not commercializable. It may nevertheless help breaking down some, not only
economical, activation costs of the decision to visit (the “hidden costs” are often the heaviest),
demonstrating from the part of the museum an orientation to the visitor and by this way helping
also the less motivated visitors to perceive the museum itself as closer to them and not
intimidating.
Possible references:
www.museoambiente.org
Particularly, about the info containers:
www.museoambiente.org/il_museo_in_piazza.php