MusLi (Museums Literacy) - Fondazione Fitzcarraldo

MusLi - No qualifications needed: museums and new audiences
Still considering the total group of visitors with low schooling level, an interesting difference from the
total visitors emerges concerning the kind of entrance ticket they used to visit the museum.
Amongst the possible answers indicated in the questionnaires there were, besides the full price ticket,
the Turin – Piedmont Museums Card (a cumulative ticket lasting one year, giving access to most of the
Piedmontese museums), free entrance coupons for under 18, two other free entrance coupons offered
to the members/customers of the big distribution chain Auchan (museum’s partner) and of the garden
centre chain Viridea, finally an open field “Others”.
In comparison with the total visitors, slightly less visitors with l.s.l. bought a full price ticket (40% instead
of 47,6%) and this is owed mostly to the incidence of organized groups: 70% of the answers in the field
“Others” – increasing from 29% to 40% of the total - actually refer to reduced tickets for groups.
Another decreasing datum concerns the free entrance coupon for under 18 (which can be linked to the
smaller incidence of families, that’s to say to the reduced presence of children) and the Turin – Piedmont
Museums Card, that being rather costly requires the buyer’s strong interest in the museums offer 4 .
Total visitors of the museum - Which kind of ticket did you use?
50%
40%
30%
20%
10%
0%
LSL visitors of the museum – Which kind of ticket did you use?
50%
40%
30%
20%
10%
0%
47,6%
full price ticket
29,0%
others
40,4% 40,4%
full price ticket
others
4 The price of the Turin - Piedmont Museums Card 2010 is 45 €.
27,4% 27,1%
Museum Card
19,9%
coupon under 18
coupon under 18
14,9%
Museum Card
3,3%
coupon Viridea
5,0%
coupon Viridea
1,6%
coupon Amiat
3,5%
coupon Amiat
39