MusLi (Museums Literacy) - Fondazione Fitzcarraldo

L.S.L. visitors – What did you enjoy about the museum?
80%
70%
60%
50%
40%
30%
20%
10%
0%
77%
A
63%
B
56%
A: I amused myself
B: I found an answer to some questions
C: I discovered things I did not expect
D: my children amused themselves
E: I think the museum fits more to children than to adults
F: I got bored
G: others
H: no answer
C
MusLi - No qualifications needed: museums and new audiences
The cultural consumptions habits of the visitors also change significantly depending on the schooling
level, although the differences are maybe not so strong as one might expect.
The questionnaire asked the visitors which cultural experiences they had made during the last 12
months.
What seems to change significantly is the cultural consumptions intensity and hierarchy rather than
their presence/absence. Actually the number of those not having made any of the indicated cultural
experiences increases from 2,9% of the total to 8,3% of the group; on the other hand this means that
more than 90% of the group of visitors with low schooling level do consume cultural products in some
way.
As for the diffusion of the different forms of cultural consumptions, the datum that changes more consistently
from the total visitors to the groups of visitors with l.s.l. is the one related to the habit of reading
(falling from 74% - a level comparable to the average rate in Piedmont Region 5 - to 45,5%).
The cinema falls from 73% to 64% and it confirms to be one of the favourite cultural practices, while
the other kinds of cultural consumptions (visiting museums, attending theatre and concerts, etc.) fall
more or less consistently (from 9 up to 17 percentage points less), with the only exception of “visiting
this museum” that reaches the same percentage in the answers of the total and of the group – demonstrating
in both cases an interesting degree of customer fidelity (18,9%).
5 See the recent research of the Cultural Observatory of the Piedmont, Indagine sulla lettura in Piemonte. Part II, 2010.
35%
D
7%
E
2% 2%
F
G
0%
H
43