MusLi (Museums Literacy) - Fondazione Fitzcarraldo

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56 <strong>MusLi</strong> - No qualifications needed: museums and new audiences case 02 3. Continuation of the initiative The Volarte association still organises free visits to Turin museums, churches, monuments for older people, with the support of public funds (coming from three Turin neighbourhoods). The “formula” has remained more or less the same: • free coaches leaving from some rendezvous familiar to the participants • collective moments of conviviality after the visits, offered for free Since 2007, in collaboration with the Education Office of Turin City, the association also offers “virtual tours” (slide shows with photos) to guests of up to five care homes and hospitals in the town. Key words Socialisation For elderly people: • need for companions, answer to loneliness • organised groups • time for conviviality and for sharing impressions and discussions Involvement of groups and group leaders as intermediaries • to build trust • to reassure people • to advocate by word of mouth In the opinion of organisers from the Volarte association who were responsible for both the survey and the following programme of visits, these two points cast light on one of the key success factors when organising cultural activities for older people. The older people, in their own words, need to find an answer both to loneliness and to a range of concerns (disorientation, fear of using public transport, fear of get tired and so on) and also to how they should spend their free time. More precisely, the organisers of the voluntary association deem very important the fact that the visits are organised by someone else and not left up to the older people themselves. The fact that there is a group and an organisation behind the initiative is what makes them feel reassured. Of course, the group or organisation must be seen as trustworthy. In the opinion of the Volarte volunteers, counting on the support of group leaders in whom the older people have trust as intermediaries is really fundamental. Word of mouth does the rest: when the visits programme started in 2002, after the first organised visits turned out to be a success, word of mouth persuaded to participate a number of the people who had refused to answer the first survey the previous year. ‘Socialisation’ – whose meaning significantly differs from one age-group to another – for older people
<strong>MusLi</strong> - No qualifications needed: museums and new audiences mainly means having time to spend together in a relaxed way sharing feelings and experiences, as a direct answer to the sense of loneliness that affects many of them. Attention to aggregate costs • entrance ticket • transport • ”extras”, such as conviviality (coffee/tea time) For people in retirement, living on a small pension, the cumulative cost of entrance tickets, transport and any extras can really be a barrier. The organisers are aware that they would not have succeeded in involving considerable numbers of non-visitors to museums if they had not offered free visits, transport and extras. Communication on people’s “home ground” • clubs, associations, social circles, churches. • shops, supermarkets In the organisers’ opinion, communication is most effective when mediated through the representative groups (see above) or reaching older people where they spend their time on a daily basis. Shops and supermarkets are particularly effective. 57
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MUSEUMS LITERACY Bolzano | Bruxelle
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Bolzano | Bruxelles | Budapest | Ma
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Index Introduction The scenario The
Page 7 and 8: Introduction MusLi - No qualificati
Page 9 and 10: • MusLi - No qualifications neede
Page 11 and 12: The scenario MusLi - No qualificati
Page 13 and 14: MusLi - No qualifications needed: m
Page 15 and 16: The Museums Literacy project MusLi
Page 17 and 18: Methodology MusLi - No qualificatio
Page 21 and 22: List of case studies The case studi
Page 23 and 24: Final recommendations MusLi - No qu
Page 37 and 38: PROMOTIONAL PROGRAMMES OF A COME AM
Page 45 and 46: L.S.L. visitors - What did you enjo
Page 49 and 50: To be remarked: MusLi - No qualific
Page 53 and 54: MEETING AT THE MUSEUM. PROGRAMMES O
Page 57: 2. The programme of visits to museu
Page 63 and 64: TEAHOUSE OF NATIONALITIES Key point
Page 65 and 66: Highest education of the visitors
Page 69 and 70: „MOTORWAY FROM A MOLE’S VIEW”
Page 73 and 74: MUSEUM LITERACY IN PRISON A Louvre
Page 87 and 88: Project outcomes: a) Questionnaires
Page 89 and 90: The “torch” (if used): very mu
Page 91 and 92: 5. How would you define yourself?
Page 93 and 94: Dance: often: 5 occasionally: 3
Page 95 and 96: 10. Profession: Unemployed: 2 Hou
Page 97 and 98: SCHOOLING LEVEL OF PARTICIPANTS:
Page 103 and 104: ADULT ENGAGEMENT THROUGH: EARLY YEA
Page 107 and 108: Feedback from participants MusLi -
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Examples of participant responses:
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Collective Conversations: A model f
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MusLi - No qualifications needed: m
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Before Museum staff are friendly 43
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Before I’m anxious about the proj
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Before I’d like to pick up new sk
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Before It’ll be a chance to meet
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Before I’d like to continue my ed
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Examples of Participant Responses P
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12 What do you think you will remem
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PILOT MUSEUM ACTIVITIES FOR ELDERLY
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Aquincum Museum 1. Aquincum Museum
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The factors/ steps leading to succe
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Economic, financial questions 17. 1
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MusLi (Museums Literacy) - Fondazione Fitzcarraldo

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