MusLi (Museums Literacy) - Fondazione Fitzcarraldo

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52 MusLi - No qualifications needed: museums and new audiences case 02 Description The project “Meeting at the museum” was run by the Turin Municipality in collaboration with a private voluntary association, called Volarte. The aim of the project was to involve older people and accompany them to visit museums in the town. The project started in 2001 after it became clear from some visitor surveys that the percentage of elderly visitors in Turin museums was low, if compared with the demographic of elderly groups in the general population. Turin Municipality decided, at that time, to survey the elderly as a specific cross-section of non–visitorsby investigating the reasons for their low attendance, and then to address to groups of older people specific strategies for increasing visits to museums. The survey was conducted by the voluntary association, Volarte, and resulted from an intentional choice. Contact with this target audience, because they live so far from the town’s cultural institutions, was supposed to be easier when made by a private company operating directly in the social sector. On the basis of the survey’s results, in the following year, 2002, a special programme of visits to museums was developed involving groups of older people from many quarters of the town. Steps in the development of the activities: • The survey (2001) • The programme of visits to museums (2002 – on) • Continuation of the initiative After these steps, the initiative was analyzed taking into account qualitative elements emerging from the direct experience of the programme’s organizers 1 . 1. The survey (2001) The research analysed a wide sample of older people, from the age of 55 up to 85 and over, located in three different neighbourhoods and in 29 private associations, meeting places, parishes, bowls clubs and similar where it is most common for the older people to meet. In total 1021 interviews were conducted. The results were affected by a factor that is very interesting considering the purpose of the Museums Literacy project: the willingness to answer the interview was, in the researchers’ opinion, closely related to the educational level of the people that were approached. In the clubs where dancing, playing cards, billiards and bowls were the core pastime, the answer rate was no more than 15-20%. 1 The following data are taken from the final paper illustrating the initiative, published by the Town of Turin (Un museo, tanti pubblici. Condizioni di accessibilità per i visitatori anziani. Risultati di un’indagine, Quaderni dei Musei Civici n° 8, Città di Torino, Assessorato per le Risorse e lo Sviluppo della Cultura, September 2002). More qualitative information is taken from an interview with Mrs. Carla Parsani Motti, Volarte association, who has been responsible both for the survey and the following programmes of activities, up to today.
MusLi - No qualifications needed: museums and new audiences All things considered, the sample group’s educational level turned out to be a good fit for the purposes Museums Literacy project. Around three quarters of the sample that answered the interview questions had a primary or a middle school qualification, as was revealed to be more common in the older generation, in Italy at least. It is recognised that the average educational level has increased greatly in Italy in the last fifty years since the Second World War and the overall changes in society that came after. Educational level: 46.33% primary school 28.80% middle school 13.22% secondary school 5% vocational training 3.53% university degree More than a half of the sample did not visit a museum in the last year, while 18% never visited any museums 2 . 52.3% did not visit a museum in the last 12 months 18.3% never visited a museum The reasons for not having visited a museum in the past year are the following 3 : 20.93% low interest 18.88% lack of time 4 13.83% illness 11.59% difficulty in using public transport (perceived to be too infrequent and dangerous by elderly people); 7.66% cost (aggregate costs, including the cost of transport) 7.48% loneliness (understood both as personal condition and in terms of difficulty in finding companions for the visit) 6.36% inactivity, laziness 2 The datum results include those having visited a museum more than 50 years before, and those not having indicated a time in the past 3 In this case, the answers were mutually exclusive, otherwise there might have been higher percentages for each. 4 As usual, lack of time is a sort of “passpartout” answer covering other possible reasons, and in this case the answer seems complicated by the large amount of time that many older people devote to the care of young and sick relatives (national statistics seem to reveal, anyway, that for older people “free time” is much greater than shown here, see Istat, Cultura, socialità, tempo libero, Argomenti 3, 1996) 53
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MUSEUMS LITERACY Bolzano | Bruxelle
Page 3 and 4: Bolzano | Bruxelles | Budapest | Ma
Page 5 and 6: Index Introduction The scenario The
Page 7 and 8: Introduction MusLi - No qualificati
Page 9 and 10: • MusLi - No qualifications neede
Page 11 and 12: The scenario MusLi - No qualificati
Page 13 and 14: MusLi - No qualifications needed: m
Page 15 and 16: The Museums Literacy project MusLi
Page 17 and 18: Methodology MusLi - No qualificatio
Page 21 and 22: List of case studies The case studi
Page 23 and 24: Final recommendations MusLi - No qu
Page 37 and 38: PROMOTIONAL PROGRAMMES OF A COME AM
Page 45 and 46: L.S.L. visitors - What did you enjo
Page 49 and 50: To be remarked: MusLi - No qualific
Page 53: MEETING AT THE MUSEUM. PROGRAMMES O
Page 57 and 58: 2. The programme of visits to museu
Page 63 and 64: TEAHOUSE OF NATIONALITIES Key point
Page 65 and 66: Highest education of the visitors
Page 69 and 70: „MOTORWAY FROM A MOLE’S VIEW”
Page 73 and 74: MUSEUM LITERACY IN PRISON A Louvre
Page 87 and 88: Project outcomes: a) Questionnaires
Page 89 and 90: The “torch” (if used): very mu
Page 91 and 92: 5. How would you define yourself?
Page 93 and 94: Dance: often: 5 occasionally: 3
Page 95 and 96: 10. Profession: Unemployed: 2 Hou
Page 97 and 98: SCHOOLING LEVEL OF PARTICIPANTS:
Page 103 and 104: ADULT ENGAGEMENT THROUGH: EARLY YEA
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MusLi - No qualifications needed: m
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Feedback from participants MusLi -
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Examples of participant responses:
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Collective Conversations: A model f
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Before Museum staff are friendly 43
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Before I’m anxious about the proj
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Before I’d like to pick up new sk
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Before It’ll be a chance to meet
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Before I’d like to continue my ed
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Examples of Participant Responses P
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12 What do you think you will remem
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PILOT MUSEUM ACTIVITIES FOR ELDERLY
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Aquincum Museum 1. Aquincum Museum
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The factors/ steps leading to succe
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Economic, financial questions 17. 1
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